Link Building
Link Building
Description
Factual Definition of Link Building
Link Building is the digital marketing practice of acquiring hyperlinks from external websites to a specific webpage.
The Link Building definition
Traditionally, Link Building was focused on manipulating search engine rankings by acquiring "backlinks" to pass authority. Jason Barnard reframes this tactic as a critical component of demonstrating credibility and relationships in a brand's digital narrative. In his view, a link is a public statement of connection between two entities. More recently, Barnard emphasizes that in the age of AI, linkless links—simple mentions of a brand name in a relevant context—are just as powerful for establishing this corroboration. Both traditional links and mentions contribute to a brand's Digital Brand Echo (the cumulative "ripple effect" of its online presence), providing the evidence AI Assistive Engines like ChatGPT and Google AI need to understand a brand's relationships and its place in its ecosystem.
How Jason Barnard uses Link Building definition
At Kalicube, Jason Barnard integrates Link Building as a strategic function within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. This is not the traditional numbers game of acquiring as many links as possible. Instead, it is a deliberate act of third-party corroboration during the Credibility phase of the process. We focus on securing links and mentions from relevant, authoritative sources that confirm the facts stated on the client's Entity Home (the single source of truth about a brand, usually its About page). This systematic process "educates" algorithms, building their confidence in the brand's expertise and solidifying its position as a credible solution, which directly influences how AI Assistive Engines represent the brand to drive the acquisition funnel.
Why Link Building matters to digital marketers
For over a decade, the world of SEO has been heavily influenced by tacticians like Brian Dean of Backlinko, who masterfully taught marketers how to build high-authority links to specific pages to dominate search rankings. This page-centric approach was incredibly effective in the traditional search paradigm. However, the rise of AI demands a strategic evolution. As Jason Barnard argues, today's algorithms don't just evaluate pages; they evaluate *entities* and their relationships across the entire web. The critical question is no longer just "How much authority does this page have?" but "How credible is the entity behind this page, and what does its network of connections say about it?" This is where Link Building, as defined within The Kalicube Process, becomes the unifying strategy. It reframes the goal from simply ranking a page to methodically building a web of corroboration around your brand entity. This holistic view, which treats every link and mention as a proof point, is precisely what is needed to "educate" AI Assistive Engines, ensuring that the credibility signals pioneered by thinkers like Dean are prepared for the entity-first reality mapped out by Barnard, creating a narrative of authority that algorithms will trust and amplify.
Posts tagged with Link Building
Should You Outsource Link Building? An Unbiased Breakdown
Extract from: Should You Outsource Link Building? An Unbiased Breakdown, published on Digital Olympus October 31, 2022 «Our web stream series, Kalicube® Tuesdays, has been HUGE for getting links. Initially, we missed...
strategic approach to seo with jason barnard
019 strategic approach to seo with jason barnard jason barnard, the brand serp guy®, is the founder of kalicube® and a regular conference speaker on seo. this episode is about...
Kalicube Tuesdays
Digital Marketing Livestream Event Series “Kalicube® Tuesdays” is a popular series of digital marketing events that livestream to YouTube, Twitter, LinkedIn and Facebook. It is organised by Kalicube® and hosted...
The Knowledge Panel Course: Identifying the Relevant Corroborative Sources
Jason Barnard speaking: Hi and welcome. You need corroboration from relevant first, second, and third party authoritative sites. There is a simple but important distinction between first, second, and third party...
Negative Results Course: Leapfrogging With Content You Don’t Control
Jason Barnard speaking: How to drown negative results, doing SEO for others? The situation: Here’s the bad result you want to leapfrog with other content that is more positive for your...
Negative Results Course: Third Party Articles and Blogs
Jason Barnard speaking: Dealing with problematic articles or blogs. What’s the situation? A third party is ranking on your Brand SERP with an article that reflects badly on your brand. The...
Jason Barnard – The Brand SERP Guy & Knowledge Graph Expert
Jason Barnard is the CEO of Kalicube®, a marketing agency specializing in Brand SERPs and Knowledge Panels. Jason is one of the most charismatic figures in the world of SEO....
5 Hours of SEO | Tips on How to Get Started with Affiliate Marketing
Craig Campbell, Judith Lewis, Harsh Agrawal and Jason Barnard go through some quick wins to help you get started with affiliate marketing, with on-page SEO tips and some link building...
brand serps’ tips by jason barnard
published on sitechecker november 17, 2020 (ivan palii) jason barnard is an author, speaker, international digital marketing consultant who specializes in brand serps. he hosts a marketing podcast and invites...
jason barnard on understanding, credibility and deliverability in aeo
published on gradeus august 19, 2019 (raney hudson) jason barnard, podcast host of seoisaeo, shares how brands can succeed by developing a foundation around Understandability Credibility Deliverability™. you may have...
I Was Once A Cartoon Dog! Interview with Jason Barnard
The guest today was a musician in the 1990s and once gave his voice to a blue cartoon dog. However he is not Dave McCormack from Custard. He is Jason...
Jason Barnard 📣 Says Google Is Your *HOMEPAGE*
Episode 028 – Jason Barnard Kalicube Brand SERPs, Knowledge Panels by Jason Barnard, SEO Researcher. Watch the video here >> [00:00:00] Paul Andre de Vera: Hey, everyone. I just want...
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