How clearly and unambiguously machines can interpret who you are, what you do, and why you matter.
The Machine-Level Understandability definition
This describes how clearly and unambiguously machines can interpret who you are, what you do, and why you matter. It's about whether an algorithm can confidently classify your entity, not about human comprehension.
How Jason Barnard uses Machine-Level Understandability definition
We ensure a brand's identity is explicitly and consistently stated across its Entity Home and digital ecosystem. This includes using structured data and consistent phrasing so that machines know, rather than guess.
Why Machine-Level Understandability matters to digital marketers
AI engines cannot recommend what they do not understand. If your brand isn't machine-readable at an entity level, it won't surface in search or assistive environments. Understandability is the first requirement for digital visibility.
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