Meta AI is an AI Assistive Engine developed by Meta and integrated across platforms like Facebook, Instagram, and WhatsApp—designed to answer questions, generate content, and assist users in real-time. As part of the AI Brand Results Ecosystem in the Kalicube Process, Meta AI interacts with a brand’s Digital Brand Echo, making it essential for entities to maintain a clear, consistent, and machine-readable presence through their Entity Home, structured data, and trusted corroboration to ensure accurate representation and visibility.