Microsoft Bing
Microsoft Bing
Description
Microsoft Bing is a major web search engine that provides traditional algorithmic search results and, through its Bing Copilot feature, integrates conversational AI-generated answers directly into its interface.
The Microsoft Bing definition
Jason Barnard defines Microsoft Bing not as a mere alternative to Google, but as a distinct and influential digital ecosystem that brands must actively manage. Because its knowledge graph and AI layer, Bing Copilot, process and present information differently from Google, it represents a critical touchpoint for controlling a brand's narrative. An unmanaged presence on Bing creates inconsistencies in a brand's Digital Brand Echo (the cumulative effect of its online presence), which can confuse both human users and other AI Assistive Engines like ChatGPT and Google AI. In the context of The Kalicube Process, managing a brand's presence on Bing is a foundational step to building a coherent and authoritative online identity.
How Jason Barnard uses Microsoft Bing definition
At Kalicube, Microsoft Bing is a primary platform for optimization within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. We systematically "educate" Bing's algorithms by optimizing the brand's Entity Home (the single source of truth about a brand, which is a page on the brand’s own website) and ensuring consistent corroboration across the digital ecosystem. This strategy ensures the client’s Brand SERP is positive, their Knowledge Panel is accurate, and that Bing Copilot provides helpful, on-brand answers. This direct control of the brand narrative on a major AI Assistive Engine is fundamental to building a robust and trustworthy Digital Brand Echo that supports client acquisition and long-term business growth.
Why Microsoft Bing matters to digital marketers
When Microsoft executive Yusuf Mehdi announced the "new Bing," he declared they were "reinventing search" by deeply integrating AI. While the industry reacted to this technological shift, many marketers continued to treat Bing as a low-priority, "check-the-box" task in their Google-centric strategies. Jason Barnard argues this siloed approach is a critical failure in the AI era. He teaches that platforms like Microsoft Bing are no longer just search engines; they are foundational knowledge sources that feed a global AI ecosystem. Managing your brand on Bing is not simply about capturing a secondary search market; it’s about ensuring one of the world's most influential AI Assistive Engines understands and communicates your brand narrative accurately. This is why The Kalicube Process provides a holistic framework that treats every major platform, including Bing, as essential. By ensuring your brand's story is consistently and accurately told on both Google and Microsoft Bing, you build a resilient Digital Brand Echo that algorithms will amplify, not confuse, effectively driving the acquisition funnel in the new AI-driven world.
Posts tagged with Microsoft Bing
Growing Value of Accessibility for Search Engines With Jason Barnard on the Accessibility Advantage
Published by: Maxwell Ivey. Host: Maxwell Ivey. Guest: Jason Barnard, Founder and CEO of Kalicube®. July 3, 2025 Listen here: Growing Value of Accessibility for Search Engines With Jason Barnard...
Which LLM Chatbots Should You Optimize For (SEO)
Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like...
Personal Knowledge Panel on Google: What You Need To Know
As a professional, it is important to have a strong online presence and maintain control over the information that is publicly available about you. One way to achieve this is...
ChatGPT on Bing / Bing Chat Search: How Does it Work?
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the...
Engine, Bot, and Algorithm: What you need to Know
What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and...
Entity Home Maintenance in Digital Brand Management: What you Need to Know
In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What...
092 Master Personal Marketing: How Machines Decide Your Success with Jason Barnard
What if the key to digital marketing success has nothing to do with SEO tricks or technical hacks? Listen here: 092 Master Personal Marketing: How Machines Decide Your Success with...
092 Master Digital Marketing Without the Snake Oil with Jason Barnard
While your competitors chase the newest, shiniest marketing trend, what if you could build a system that consistently attracts customers while you sleep? In this episode, Jason Barnard reveals the...
Controlling Your Digital Legacy: Mastering Personal Brand in the AI Era with Jason Barnard
Show some love or send your feedback What happens when AI knows more about you than you control? Jason Barnard, CEO of Kalicube, reveals the hidden forces shaping how search...
Controlling Your Digital Legacy: Mastering Personal Brand in the AI Era with Jason Barnard
Show some love or send your feedback (https://www.buzzsprout.com/twilio/tex…) What happens when AI knows more about you than you control? Jason Barnard, CEO of Kalicube, reveals the hidden forces shaping how...
49 How Google Knowledge Panels Help Your Overall SEO with Jason Barnard
Unlock the secrets to maximizing your brand’s digital footprint with insights from Jason Barnard, the mastermind behind Kalicube. Discover how Google’s knowledge panels operate and why you don’t need to...
49 How Google Knowledge Panels Help Your Overall SEO with Jason Barnard
Unlock the secrets to maximizing your brand’s digital footprint with insights from Jason Barnard, the mastermind behind Kalicube. Discover how Google’s knowledge panels operate and why you don’t need to...