In the age of generative AI and ambient computing, your brand is being defined, interpreted, and recommended by machines that never asked for your permission. That’s not a metaphor. It’s...
Article by Jason Barnard, published by Search Engine Land Google’s AI Mode synthesizes answers from multiple background queries. Here’s how to optimize content passages for inclusion in AI responses. The best CRM...
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
At Kalicube®, break down online search and research into three categories: direct searches (explicit), related discoveries (implicit), and unintentional AI-driven appearances (ambient). This model highlights the evolving landscape of online...
When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies - not to biology,...
Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like...
You’ve done what most never manage. Built your reputation on real results, deep relationships, and consistent credibility. You believe your track record should speak for itself.And in human conversations, it...
Adapted Transcript Q: Can you share a little bit about your personal background and how you arrived at your current work with the brand narrative and AI? Jason Barnard speaking:...
SEO vs AI Chatbots: What Do the Experts Think? To bring more clarity to this evolving landscape, we reached out to respected SEO leaders and practitioners for their take on...
Published on Forbes (Jason Barnard) If you care about beating the competition in search and research marketing for your corporate or personal brand, mastering AI search tools like ChatGPT, Google Learn...
When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites...
When you understand the mechanics of how Google and AI engines interpret, display, and recommend information about entities (people, companies, products), you hold the keys to online visibility in search...
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