Microsoft Copilot
Microsoft Copilot is an AI Assistive Engine integrated across Bing, Microsoft 365, and Windows—designed to help users search, generate content, and complete tasks using natural language prompts. As part of the AI Brand Results Ecosystem in the Kalicube Process, Copilot uses web data and internal knowledge graphs to understand and recommend entities, making it critical for brands to optimize their Digital Brand Echo through Understandability, Credibility, and Deliverability to ensure accurate representation and visibility.
Which LLM Chatbots Should You Optimize For (SEO)
Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like...
Personal Brand Equity and AI: Why Google and ChatGPT Might Be Undermining You
You’ve done what most never manage. Built your reputation on real results, deep relationships, and consistent credibility. You believe your track record should speak for itself.And in human conversations, it...
Interview with Jason Barnard, CEO of Kalicube
Adapted Transcript Q: Can you share a little bit about your personal background and how you arrived at your current work with the brand narrative and AI? Jason Barnard speaking:...
Are AI Chatbots Replacing Search Engines?
SEO vs AI Chatbots: What Do the Experts Think? To bring more clarity to this evolving landscape, we reached out to respected SEO leaders and practitioners for their take on...
Teaching AI Platforms About Your Personal Brand
Published on Forbes (Jason Barnard) If you care about beating the competition in search and research marketing for your corporate or personal brand, mastering AI search tools like ChatGPT, Google Learn...
Why Jason Barnard is one of the world’s leading experts in Online Reputation Management in search and AI
When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites...
Why Jason Barnard Is the World’s Leading Expert in Personal and Corporate Brand Optimization for Google and AI
When you understand the mechanics of how Google and AI engines interpret, display, and recommend information about entities (people, companies, products), you hold the keys to online visibility in search...
Google Recognizes Content Creators: A Breakthrough for E-E-A-T and SEO
Published on Search Engine Land (Jason Barnard) This article was featured in Search Engine Land’s Top 10 SEO Expert Columns of 2024 Google now highlights content creators as trusted sources in...
How to Become a Recommended Solution Provider on Google Entity Lists
Published on Search Engine Land (Jason Barnard) Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search. In this article, you will...
Make Google Love You – How To Build A Personal Brand Online!
Unlock the secrets of taming the digital marketing beast with the savviness of AI as digital marketing maven Jason Barnard joins me for a mind-expanding journey. A consummate edutainer, Jason...
Claim Your Space Online: The Power Of A Middle Name For Branding
Published on Forbes (Jason Barnard) If you have a popular name, dominating search results for it can be challenging. And it can be equally frustrating for potential clients who can’t find...
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