The simultaneous optimization of the content, the content creator (author), and the publisher (brand) to drive trust, visibility, and E-E-A-T signals.
The Multi-Entity Optimization definition
This is the simultaneous optimization of the content, the content creator (author), and the publisher (brand). These three entities work together to drive trust, visibility, and E-E-A-T signals.
How Jason Barnard uses Multi-Entity Optimization definition
We audit and enhance all three levels: the content (technically and semantically optimized), the author (properly marked up and aligned), and the publisher (clearly identified and trustworthy). This holistic approach ensures algorithmic confidence at every layer.
Why Multi-Entity Optimization matters to digital marketers
Google doesn't just evaluate what's written; it assesses who wrote it and who published it. You need all three elements optimized to compete in AI-enhanced search environments.
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