Jason BARNARD
Entrepreneur, award-winning innovator and CEO of Kalicube
Jason BARNARD
N.E.E.A.T.T.
N.E.E.A.T.T.
Description
N.E.E.A.T.T. is a strategic framework that expands on Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) by adding Notability and Transparency, creating a comprehensive model for establishing brand credibility with both human audiences and AI algorithms.
Posts tagged with N.E.E.A.T.T.
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
N.E.E.A.T.T: Things You Need To Know
E.E.A.T is Googlespeak for credibility divided into 5 components: Experience, Authority and Trustworthiness. NEEATT is Kalicube’s extended version of E.E.A.T split into 7 components as described below. What is N.E.E.A.T.T?...
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