N.E.E.A.T.T.
N.E.E.A.T.T.
Description
An extended E-E-A-T framework including Notability and Transparency, defining how entities are recognized and trusted by AI and search engines.
The N.E.E.A.T.T. definition
This framework extends Google's E-E-A-T principles by adding two elements: Notability (you must be known in your niche) and Transparency (you must be clearly identified). The full framework is Notability, Experience, Expertise, Authoritativeness, Trustworthiness, Transparency.
How Jason Barnard uses N.E.E.A.T.T. definition
We audit every client through this expanded lens, ensuring they are known, experienced, credible, and visible, and that both humans and machines can trust their digital footprint.
Why N.E.E.A.T.T. matters to digital marketers
Modern SEO is about confidence, not just content. This framework aligns your brand with what AI and search now prioritize: structured identity, clear authority, and consistent messaging.
Posts tagged with N.E.E.A.T.T.
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
N.E.E.A.T.T: Things You Need To Know
E.E.A.T is Googlespeak for credibility divided into 5 components: Experience, Authority and Trustworthiness. NEEATT is Kalicube’s extended version of E.E.A.T split into 7 components as described below. What is N.E.E.A.T.T?...
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