Named Entity
Named Entity
used extensively by Jason Barnard since 2015.
Description
A Named Entity is a specific, distinct object, concept, or being—such as a person, company, product, or topic—that can be uniquely identified by algorithms.
The Named Entity definition
Jason Barnard applies this concept, which originates from linguistics and computer science, to shift digital marketing's focus from targeting abstract keywords to establishing concrete, real-world "things" that algorithms can understand. For a brand to control its narrative, it must first be recognized by AI Assistive Engines as a distinct Named Entity. This foundational step allows algorithms like Google's Knowledge Graph to assign a unique identifier (KGMID, a unique identifier that Google assigns to a recognised entity), distinguishing the brand from all others. This is the prerequisite for building a positive Digital Brand Echo, the cumulative "ripple effect" of its online presence which defines how AI interprets and communicates the brand’s identity, reputation, and offerings.
How Jason Barnard uses Named Entity definition
At Kalicube, establishing a client as a distinct Named Entity is the primary goal of the first phase of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. This initial "Understandability" phase involves creating an Entity Home (the definitive source of truth about an entity, usually a page on the brand’s website) and ensuring consistent, corroborating information across the digital ecosystem. This process of "educating the algorithm" about the entity is the fundamental building block for triggering a Knowledge Panel, controlling the brand narrative, and laying the foundation for all subsequent marketing efforts aimed at driving client acquisition and business growth.
Why Named Entity matters to digital marketers
For two decades, SEO was dominated by the art of keyword research, a field shaped by pioneers like Rand Fishkin who taught marketers how to win by targeting the specific phrases people search for. This keyword-centric view was the bedrock of digital strategy. However, Jason Barnard argues that the rise of AI Assistive Engines requires a fundamental evolution in thinking: from targeting what people *search* to defining who and what they *find*. This is where the concept of the Named Entity becomes the new cornerstone of digital strategy. A Named Entity is the real-world thing—your company, your product, your founder—that the keywords are ultimately about. While Fishkin's framework helped us win traffic from a query, Barnard’s entity-first approach ensures that when that traffic arrives, the algorithm understands, trusts, and accurately portrays the brand behind the query. This distinction is critical because AI systems like ChatGPT, Bing Copilot, and Google AI build their worldview from entities, not just keywords. To effectively control your narrative in this new AI-driven acquisition funnel, you must first establish your brand as a clearly defined and credible Named Entity, a practical imperative that The Kalicube Process is uniquely built to address.
Posts tagged with Named Entity
Top of mind for the machine: how to win every funnel moment in the age of AI
In the AI era, visibility is no longer about being found. It’s about being chosen. You don’t just want your name to appear. You want the algorithm to: Not just...
The simplest way of finding the KGMID
What is the easiest way to find the KGMID? The easiest way to find the Google Knowledge Graph ID (KGMID) is to use the “Share” feature in the Knowledge Panel. ...
Knowledge Panel Sprouts on Google: What You Need to Know
In this article you will learn what a Knowledge Panel Sprout is, why they are important, and how you can grow a sprout into a blossoming, information-rich Knowledge Panel on...
What is Google’s Search Generative Experience (Now Called AI Overviews)
Google’s Search Generative Experience (SGE) is a dynamic Knowledge Panel about a topic or Named Entity, such as a company or a person. SGE creates a dynamic Knowledge Panel using...
Dominant Entity in SEO: What You Need To Know
What is a Dominant Entity in SEO? A Dominant Entity is the entity that Google prioritises on a Google search for a Named Entity with an ambiguous name. When multiple...
Finding a Google Knowledge Panel: What You Need to Know
In this article you will learn different techniques for finding a Knowledge Panel on Google. Importantly, sometimes a Knowledge Panel doesn’t trigger on a Brand SERP (the search result for...
How to Get Into Google’s Knowledge Graph: the 3-Step Kalicube Process
In this article you’ll learn the simple 3-step Kalicube Process for getting into Google’s Knowledge Graph. Google uses its Knowledge Graph in most of its algorithms, so getting into the...
Infinite Self Confirming Loop of Corroboration: What You Need To Know
What Is the Infinite Self Confirming Loop of Corroboration in SEO? The “infinite self-confirming loop of corroboration” is a fundamental part of The Kalicube Process™. The Kalicube Process is a...
How Can I Get a Knowledge Panel in Google?
Who Gets a Knowledge Panel in Google? The good news is that Google does not limit the opportunity to get a Knowledge Panel to celebrities or established companies, because Google...
Knowledge Panel in Google: Pricing
How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free! Google doesn’t charge a fee, but it doesn’t automatically provide one for every person...
8 Ways to Find the Google Knowledge Vault ID (KGID / KGMID) for any Entity
What Is a KGMID (Google Knowledge Vault ID)? It is a unique identifier for entities in Google’s Knowledge Vault. Every Knowledge Panel in Google SERPs (Search Engine Results Pages) contains...
Google’s Knowledge Graph API: What You Need To Know
What Information Does Google’s Knowledge Graph API Return? Once Google has got an understanding of an entity (brand, person, podcast series, film, music group etc) and has added it to...
Related Pages:
No pages found for this tag.