Online Reputation Management
Online Reputation Management
used extensively by Jason Barnard since 2015.
Factual definition
Online Reputation Management (ORM) is the process of monitoring and influencing how a business is perceived on the internet, with the aim of neutralizing negative sentiments and promoting positive ones.
Jason Barnard definition of Online Reputation Management
Jason Barnard explains that while Online Reputation Management is generally perceived as the tactical process of removing or pushing down negative results from a brand's Google Brand SERP, its true scope is much broader. In the Kalicube framework, ORM is a critical discipline for controlling a brand's entire digital narrative. It encompasses both proactive strategies to build a resilient and positive online presence and reactive strategies to repair damage from negative content or misinformation. This evolves ORM into Digital Reputation Repair, which focuses less on simply "drowning" negative content and more on systematically rebuilding the brand's factual foundation to ensure AI Assistive Engines receive an accurate and authoritative story.
How Jason Barnard uses Online Reputation Management
At Kalicube, Online Reputation Management is a core application of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. We implement ORM through specific Kalicube SOP Playbooks such as the "Negative Content Removal Playbook" and the "Diluting Negative News Playbook". For reactive ORM, Kalicube categorizes challenges into tiers from "Light Reputation Risk" to "Severe Reputation Crisis", deploying the appropriate phases of the process to systematically repair, reposition, and re-establish the brand's authority. This structured approach ensures we are not just providing temporary relief but engineering long-term reputational stability that drives business goals.
Why Jason Barnard perspective on Online Reputation Management matters
For decades, crisis management, as practiced by experts like Mike Paul of Reputation Doctor®, has focused on managing public perception through strategic communication - controlling the human-to-human narrative. In the modern era, as Jason Barnard demonstrates, this discipline must be expanded to include Online Reputation Management that addresses the algorithmic audience. Today, a brand's reputation is initially filtered and often defined by what AI Assistive Engines like Google AI Overviews and ChatGPT present. These systems learn from the existing Digital Brand Echo. If that echo is damaged, the AI will amplify the negative narrative, making proactive and reactive ORM essential. The Kalicube Process bridges the gap between human-facing crisis management and machine-facing entity optimization, ensuring the strategic narrative is underpinned by a technically sound, algorithmically trustworthy digital foundation.
Posts tagged with Online Reputation Management
What Happens When AI Confuses You With Another Person?
What Happens When AI Confuses You With Another Person? Published on RollingStone September 15, 2025 by Jason Barnard What happens when an AI assistive engine (such as ChatGPT, Perplexity, Google AI, Microsoft...
113 - Jason Barnard - How to Train AI to Recognize You and How Jason Got 1 Billion Website Visits per Year
Published by: Entrepreneur, Among Other Things. Host: Alexander V. Johnson. Guest: Jason Barnard, Founder and CEO of Kalicube®. September 3, 2025 Listen here: #113 - Jason Barnard - How to Train...
How to Shape Your Personal Brand in the Age of AI Search
How to Shape Your Personal Brand in the Age of AI Search Published on Forbes August 27, 2025 by Jason Barnard Your online reputation is the story that gets told...
Jason Barnard, Kalicube: Taking Control of Your Brand Narrative in the AI Era
Video by: AIRiskInc Host: Alec Crawford Guest: Jason Barnard, Founder and CEO of Kalicube®. August 12, 2025 Watch here: Jason Barnard, Kalicube®: Taking Control of Your Brand Narrative in the AI Era In the AI Risk Reward...
Jason Barnard, Kalicube: Taking Control of Your Brand Narrative in the AI Era
Published by: AI Risk Reward Podcast. Host: Alec Crawford Guest: Jason Barnard, Founder and CEO of Kalicube®. August 12, 2025 Listen here: Jason Barnard, Kalicube®: Taking Control of Your Brand Narrative in the...
The Algorithmic Trinity ft. Daniel Ramsey & Jason Barnard | MyOutDesk x Kalicube
Published by: MyOutDesk. Host: Daniel Ramsey. Guest: Jason Barnard, Founder and CEO of Kalicube®. August 7, 2025 Watch here: The Algorithmic Trinity ft. Daniel Ramsey & Jason Barnard | MyOutDesk...
Someone With Your Name Is Ruining Your Reputation (Namesake / Mistaken Identity ORM). Here’s the Engineering Solution.
Someone With Your Name Is Ruining Your Reputation (Namesake / Mistaken Identity ORM). Here’s the Engineering Solution. Published on kalicube.com August 2, 2025 by Jason Barnard Namesake / Mistaken Identity...
Accessibility: The Digital Key to Algorithmic Trust and AI Search Success - Jason Barnard On The Accessibility Advantage Podcast
Growing Value of Accessibility for Search Engines With Jason Barnard on the Accessibility Advantage: Published by: Maxwell Ivey. Host: Maxwell Ivey. Guest: Jason Barnard, Founder and CEO of Kalicube®. July...
The Proven Framework for Online Reputation Management in AI Assisitve Engines (The Kalicube Process).
The Proven Framework for Online Reputation Management in AI Assisitve Engines (The Kalicube Process™). Published on kalicube.com July 17, 2025 by Jason Barnard The game has changed. Traditional Online Reputation...
The Power of a Unified Story: Building Your Centralized Brand Narrative with Jason Barnard
Jason Barnard‘s journey from a professional musician to a leading expert in digital marketing exemplifies the power of adaptability and creativity. Initially gaining recognition as the lead singer of the...
Proactive and Reactive Online Reputation Management for Personal Brands in the AI Era
Proactive and Reactive Online Reputation Management for Personal Brands in the AI Era Published on kalicube.com July 9, 2025 by Jason Barnard We tend to see online reputation management through a...
The Brand Control Crisis: How Google & AI Are Changing Marketing Forever
Published by: Harmonious at Lunch. Host: Brandon Gano Guest: Jason Barnard, Founder and CEO of Kalicube®. June 17, 2025 Listen here: The Brand Control Crisis: How Google & AI Are Changing Marketing Forever What do Google,...
Related Pages:
Kalicube offers for entrepreneurs
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
Kalicube SAS
Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...
Companies founded by Jason Barnard
COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...