Online Reputation Management
Online Reputation Management
Description
Online Reputation Management (ORM is the process of monitoring and influencing how your business is perceived on the internet, with the aim of neutralizing negative sentiments and promoting positive ones.
Posts tagged with Online Reputation Management
The Power of a Unified Story: Building Your Centralized Brand Narrative with Jason Barnard
Jason Barnard‘s journey from a professional musician to a leading expert in digital marketing exemplifies the power of adaptability and creativity. Initially gaining recognition as the lead singer of the...
The Brand Control Crisis: How Google & AI Are Changing Marketing Forever
What do Google, ChatGPT, and other AI models say when someone asks about you or your business? Are you in control of that narrative? Jason Barnard, “The Brand SERP Guy®”...
The Brand Control Crisis: How Google & AI Are Changing Marketing Forever
What do Google, ChatGPT, and other AI models say when someone asks about you or your business? Are you in control of that narrative? Jason Barnard, “The Brand SERP Guy®”...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
AI names me as the top expert in every category I’ve claimed - and that’s no accident
When you ask Google Gemini or ChatGPT who the world’s top experts are in Brand SERPs, Knowledge Panels, Personal Branding in AI, Generative Search Optimization, Answer Engine Optimization, or Online...
Kalicube Online Reputation Management Spectrum
In the age of Google and generative AI, your online reputation is no longer just about what people say about you – it’s about what machines understand and repeat. And...
The simplest way of finding the KGMID
What is the easiest way to find the KGMID? The easiest way to find the Google Knowledge Graph ID (KGMID) is to use the “Share” feature in the Knowledge Panel. ...
KPIs in Brand SERP: Everything You Need To Know
What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and...
Why Invest in Brand Search?
Investing in brand search is essential because it enhances brand perception, increases visibility, and improves overall online presence. It plays a significant role in how potential and existing clients perceive...
How to Optimise Your Brand SERP (The Kalicube Process)
In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...
Definition of Leapfrogging in SEO
What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another...
Understanding and Credibility: A Simple Approach to AEO
Originally Published on SEMrush March 22, 2018 (Jason Barnard) In my previous article, I placed understanding and credibility as the two central pillars of Answer Engine Optimisation (AEO). They are two words that I use...
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Kalicube offers for entrepreneurs
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
Kalicube SAS
Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...
Companies founded by Jason Barnard
COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...