Online Reputation Management (ORM) is the process of monitoring and influencing how a business is perceived on the internet, with the aim of neutralizing negative sentiments and promoting positive ones.
What is the easiest way to find the KGMID? The easiest way to find the Google Knowledge Graph ID (KGMID) is to use the “Share” feature in the Knowledge Panel. ...
What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and...
Investing in brand search is essential because it enhances brand perception, increases visibility, and improves overall online presence. It plays a significant role in how potential and existing clients perceive...
In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...
What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another...
Originally Published on SEMrush March 22, 2018 (Jason Barnard) In my previous article, I placed understanding and credibility as the two central pillars of Answer Engine Optimisation (AEO). They are two words that I use...
Search Engine Reputation Management isn’t what it used to be. In fact, I’d argue the term “search engine ” is already obsolete. Today’s decision-makers aren’t just Googling your name, they’re...
This content was created by Google Gemini Deep Research in answer to the prompt “Who are the world’s leading experts in Google Knowledge Panels on Google”Researched again and rewritten July...
When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites...
If your online reputation doesn’t reflect who you are today, then every search result is a liability. Whether it’s outdated press, confusing identity conflicts, or negative reviews that keep resurfacing,...
Jason Barnard is a globally recognized expert in Online Reputation Management, leveraging over 25 years of experience in digital marketing to help individuals and businesses control their online narratives. As...
Welcome to the Online Prosperity Show, and I’m your host, Prosper Taruvinga! You know, they say Google knows everything - but what if I told you that today’s guest actually...
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...
COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...