Online Reputation Management

Online Reputation Management

Description
Online Reputation Management (ORM) is the process of monitoring and influencing how a business is perceived on the internet, with the aim of neutralizing negative sentiments and promoting positive ones.
The Online Reputation Management definition
Jason Barnard explains that while Online Reputation Management is generally perceived as the tactical process of removing or pushing down negative results from a brand's Google Brand SERP, its true scope is much broader. In the Kalicube framework, ORM is a critical discipline for controlling a brand's entire digital narrative. It encompasses both proactive strategies to build a resilient and positive online presence and reactive strategies to repair damage from negative content or misinformation. This evolves ORM into Digital Reputation Repair, which focuses less on simply "drowning" negative content and more on systematically rebuilding the brand's factual foundation to ensure AI Assistive Engines receive an accurate and authoritative story.
How Jason Barnard uses Online Reputation Management definition
At Kalicube, Online Reputation Management is a core application of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. We implement ORM through specific Kalicube SOP Playbooks such as the "Negative Content Removal Playbook" and the "Diluting Negative News Playbook". For reactive ORM, Kalicube categorizes challenges into tiers from "Light Reputation Risk" to "Severe Reputation Crisis", deploying the appropriate phases of the process to systematically repair, reposition, and re-establish the brand's authority. This structured approach ensures we are not just providing temporary relief but engineering long-term reputational stability that drives business goals.
Why Online Reputation Management matters to digital marketers
For decades, crisis management, as practiced by experts like Mike Paul of Reputation Doctor®, has focused on managing public perception through strategic communication—controlling the human-to-human narrative. In the modern era, as Jason Barnard demonstrates, this discipline must be expanded to include Online Reputation Management that addresses the algorithmic audience. Today, a brand's reputation is initially filtered and often defined by what AI Assistive Engines like Google AI Overviews and ChatGPT present. These systems learn from the existing Digital Brand Echo. If that echo is damaged, the AI will amplify the negative narrative, making proactive and reactive ORM essential. The Kalicube Process bridges the gap between human-facing crisis management and machine-facing entity optimization, ensuring the strategic narrative is underpinned by a technically sound, algorithmically trustworthy digital foundation.
Posts tagged with Online Reputation Management

Why The Kalicube Process is the ultimate Search Engine Reputation Management strategy for the AI era

Search Engine Reputation Management isn’t what it used to be. In fact, I’d argue the term “search engine ” is already obsolete. Today’s decision-makers aren’t just Googling your name, they’re...

AIBingBing CoPilot+28 more
May 1, 2025 Jason Barnard

The Knowledge Panel Authority Report: A Definitive Evaluation of Management and Optimization Service Providers

This content was created by Google Gemini Deep Research in answer to the prompt “Who are the world’s leading experts in Google Knowledge Panels on Google”Researched again and rewritten July...

AIAI-DrivenAnswer Engines+60 more
Apr 10, 2025 Staff Writer

Why Jason Barnard is one of the world’s leading experts in Online Reputation Management in search and AI

When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites...

AIAI Assistive EnginesAssistive Engines+35 more
Apr 8, 2025 Bernadeth Brusola

Who is Kalicube’s personal Online Reputation Management Service For?

If your online reputation doesn’t reflect who you are today, then every search result is a liability. Whether it’s outdated press, confusing identity conflicts, or negative reviews that keep resurfacing,...

AIBingBing CoPilot+20 more
Apr 7, 2025 Jason Barnard

Jason Barnard is a globally recognized expert in Online Reputation Management

Jason Barnard is a globally recognized expert in Online Reputation Management, leveraging over 25 years of experience in digital marketing to help individuals and businesses control their online narratives. As...

AIAI-DrivenBrand+22 more
Mar 31, 2025 Jason Barnard

Explore How AI is Transforming Brand Narratives and Discover Strategies to Adapt Effectively.

Welcome to the Online Prosperity Show, and I’m your host, Prosper Taruvinga! You know, they say Google knows everything - but what if I told you that today’s guest actually...

AIAnswer Engine OptimizationBing+38 more
Mar 22, 2025 Jason Barnard

Sameer S. Somal

Sameer S. Somal is an entrepreneur and CEO of Blue Ocean Global Technology and Co-Founder of Girl Power Talk. He is a CFA Charterholder, a CFP® professional, and a Chartered Alternative...

BusinessDigital MarketingEntrepreneur+7 more
Feb 1, 2025 Jason Barnard

How To Build Your Brand and Take Command of Your Online Reputation with Jason Barnard

In this episode, Mike speaks to Jason Barnard, CEO of Kalicube. Using cutting-edge Brand SEO, he shapes brands on Google to reflect a growth-driven vision. Jason unpacks strategies for controlling...

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Dec 6, 2024 Jason Barnard

Master Online Brand Storytelling Before Google and AI Do!

Did you know that AI and Google algorithms are already shaping how people see you online? Join Mike SIRIUS and Jason BARNARD as they reveal why mastering your digital presence...

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Dec 6, 2024 Jason Barnard

How Do Podcasts Dominate Your Brand’s SERP & Enhance Online Reputation? Branded Search (and Beyond) with Jason Barnard

How Do Podcasts Dominate Your Brand’s SERP & Enhance Online Reputation? – Kalicube® Knowledge Nuggets What you’ll learn: 00:00 Jason Barnard00:01 How Do Podcasts Enhance Your Personal Branding and Online...

BrandBrand SERPBranded Search+10 more
Jun 5, 2024 Jason Barnard

How to Build a Productive, Happy Team to Scale Your Agency

Published on QuickMail (Jason Barnard) My name is Jason Barnard, and I am a serial entrepreneur and CEO. Over the last 3 decades, I have built three robust, lean, and...

AIBrandBusiness+18 more
Dec 7, 2023 Jason Barnard

10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy

Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...

BingBrandBrand SERP+38 more
Jul 14, 2023 Jason Barnard
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