Online Reputation Management
Online Reputation Management
Description
ORM stands for Online Reputation Management which is the process of actively monitoring, managing, and influencing a brand’s online reputation across various platforms.
Posts tagged with Online Reputation Management
Kalicube Online Reputation Management Spectrum
Kalicube® Online Reputation Management Spectrum Published on kalicube.com May 3,2025. In the age of Google and generative AI, your online reputation is no longer just about what people say about...
Want to protect your online reputation? Then take control of Google and AI.
Want to protect your online reputation? Then take control of Google and AI. Published on kalicube.com May 3,2025. Google and AI don’t reflect reality.They reflect the data you give them....
Online reputation in the AI era: Why explicit, implicit and ambient research all matter – and what to do about it
Online reputation in the AI era: Why explicit, implicit and ambient research all matter – and what to do about it Published on kalicube.com May 10,2025. People are researching you...
Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive)
Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive) Published on kalicube.com May 11,2025. AI has changed the ORM landscape Online...
Your reputation isn’t what you say it is – it’s what Google and AI say it is
Your reputation isn’t what you say it is – it’s what Google and AI say it is Published on kalicube.com May 14,2025. Why taking control of your digital brand is...
Proactive and Reactive Online Reputation Management for Personal Brands in the AI Era
Proactive and Reactive Online Reputation Management for Personal Brands in the AI Era Published on kalicube.com July 9,2025. We tend to see online reputation management through a mutually exclusive binary...
The proven framework for Online Reputation Management in AI Assisitve Engines (The Kalicube Process).
The proven framework for Online Reputation Management in AI Assisitve Engines (The Kalicube Process™). Published on kalicube.com July 17,2025 by Jason Barnard TL;DR – Rewriting the rules of reputation when...
Your Reputation Is Now an Engineered Asset, Not Just a PR Goal.
Your Reputation Is Now an Engineered Asset, Not Just a PR Goal. Published on kalicube.com August 1,2025. In a press release this week from an Italian communications studio, Digitalia 21,...
Strategic Patience: the 3-point Confucian approach to playing the winning game in Online Reputation Crises
Strategic Patience: the 3-point Confucian approach to playing the winning game in Online Reputation Crises Published on kalicube.com August 2,2025. In the heat of a crisis, whether personal or professional,...
Someone with your name is ruining your reputation. Here’s the engineering solution.
Someone with your name is ruining your reputation. Here’s the engineering solution. Published on kalicube.com August 2, 2025. Believe me, I understand the frustration of a Namesake Online Reputation Crisis...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Definitions: The Three Types of Online Search / Research (Explicit, Implicit and Ambient)
At Kalicube®, break down online search and research into three categories: direct searches (explicit), related discoveries (implicit), and unintentional AI-driven appearances (ambient). This model highlights the evolving landscape of online...
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