Online Reputation Management

Online Reputation Management

Description

ORM stands for Online Reputation Management which is the process of actively monitoring, managing, and influencing a brand’s online reputation across various platforms.

Posts tagged with Online Reputation Management

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+256 more
May 24, 2025 Jason Barnard

Definitions: The Three Types of Online Search / Research (Explicit, Implicit and Ambient)

At Kalicube®, break down online search and research into three categories: direct searches (explicit), related discoveries (implicit), and unintentional AI-driven appearances (ambient). This model highlights the evolving landscape of online...

AIAI-DrivenBing+11 more
May 10, 2025 Jason Barnard

Kalicube Online Reputation Management Spectrum

In the age of Google and generative AI, your online reputation is no longer just about what people say about you – it’s about what machines understand and repeat. And...

AIBrandBrand Authority+26 more
May 5, 2025 Jason Barnard

Want to protect your online reputation? Then take control of Google and AI.

Google and AI don’t reflect reality.They reflect the data you give them. If you don’t control that data, the machines will just make it up. And get it wrong. This...

AIBusinessChatGPT+12 more
May 5, 2025 Jason Barnard

The simplest way of finding the KGMID

What is the easiest way to find the KGMID? The easiest way to find the Google Knowledge Graph ID (KGMID) is to use the “Share” feature in the Knowledge Panel. ...

BrandBrand SERPCompany+25 more
May 5, 2025 Jason Barnard

Entity Home Maintenance in Digital Brand Management: What you Need to Know

In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What...

AmazonBingBrand+35 more
May 5, 2025 Jason Barnard

8 Ways to Find the Google Knowledge Vault ID (KGID / KGMID) for any Entity

What Is a KGMID (Google Knowledge Vault ID)? It is a unique identifier for entities in Google’s Knowledge Vault. Every Knowledge Panel  in Google SERPs (Search Engine Results Pages) contains...

BrandBrand SERPBusiness+21 more
May 5, 2025 Jason Barnard

Definition of Leapfrogging in SEO

What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another...

BrandBrand SERPGoogle+6 more
May 5, 2025 Jason Barnard

What is a Google Knowledge Panel and how to get one

Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...

BrandBrand SearchBrand SERP+28 more
May 5, 2025 Jason Barnard

4 Best Customer Review Websites for SEO

Originally Published on SEMrush November 23, 2020 (Jason Barnard) In this post, I will go over extensive and independent research to evaluate which is the strongest customer review websites for SEO. As a note,...

Click-Through RateCompanyCredibility+12 more
May 5, 2025 Jason Barnard

Brand SERPs You Really Should Be Tracking (and Improving)

Originally Published on SEMrush June 07, 2018 (Jason Barnard) Ignore (Brand) SERPs at your peril! Search queries in the SERPs for your brand name are vital touch-points for both people and...

BrandBrand SearchBusiness+12 more
May 5, 2025 Jason Barnard

Practical Techniques to Improve Both Brand and Brand Review SERPs

Originally Published on SEMrush October 30, 2018 (Jason Barnard) Reminder from (this article): Brand SERPs are vital touch-points for both people and machines and are therefore absolutely essential to your business. For any query containing...

BrandBrand SERPBusiness+18 more
May 5, 2025 Jason Barnard
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