Online Reputation Management

At Kalicube®, break down online search and research into three categories: direct searches (explicit), related discoveries (implicit), and unintentional AI-driven appearances (ambient). This model highlights the evolving landscape of online...

Extract from: 19 Ways B2B Businesses Can Optimize Their Sales Pipeline, published on Forbes May 08, 2025 4. Develop a strong personal brand In B2B, a CEO proactively building a...

What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023...

Published on Sky News November 17, 2024 (Mickey Carroll) Jason Barnard, the chief executive of Kalicube®, spent nine years gathering three billion different data points that Google uses to decide what...

All Answer Engines / AI Assistants are built using just three technologies All three technologies use the same data source: the web. These technologies are the “Algorithmic Trinity”. Kalicube’s Simple...

A traditional SWOT analysis might help define your personal brand on paper - but in 2025, if you’re not actively managing how Google and AI platforms like ChatGPT perceive and...

Changing your name isn’t just about getting new business cards - it’s about taking control of how the world, Google, and AI see you. Seven days ago, Maryanna Franco made...

In the age of Google and generative AI, your online reputation is no longer just about what people say about you – it’s about what machines understand and repeat. And...

Google and AI don’t reflect reality.They reflect the data you give them. If you don’t control that data, the machines will just make it up. And get it wrong. This...

In 2025, most entrepreneurs still think their personal brand is something search and AI engines “just pick up.” They’re wrong. Google, ChatGPT, Perplexity, Gemini, Bing Copilot aren’t passively listing your...

When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies - not to biology,...

Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like...

Press mentions of Jason Barnard’s awards. Jason Barnard wins Davey Awards 2008 Gold for Technological Innovation - UpToTen and Boowa & Kwala Websites UpToTen.com was a groundbreaking edutainment platform Jason built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned a prestigious Gold Davey Award from the Academy...

The Hidden Gatekeepers of Your Success: How to Make Google and AI Say ‘Yes’ to Your Personal Brand Paperback - June 13, 2025 by Jason Barnard (Author) You’re not being misrepresented. You’re being misunderstood. And that’s costing you real money. Every day, AI platforms like Google, ChatGPT, Perplexity, and Copilot are shaping how the world sees you....

This page lists academic papers and books that include citations to the work of Jason Barnard. The entries provide a record of the scholarly impact and influence of his research across various academic disciplines. Each citation represents an instance where his findings or publications have been referenced and utilized by other researchers in their own...

Your Instruction Manual for Google Knowledge Panels THE simple step by step guide to getting and reliably managing your Knowledge Panel  Paperback - April 16, 2025 by Jason Barnard (Author) Unlock the power of Google’s brain and take control of your digital identity Your Instruction Manual for Google Knowledge Panels is your practical, no-nonsense guide to owning...

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

Jason Barnard’s active presence on social media platforms is integral to his reputation as a serial entrepreneur and digital marketing expert. Here’s why his engagement on LinkedIn, YouTube, and Twitter matters: Links to Jason Barnard’s social media accounts: jasonmbarnard jasonmbarnard jasonmbarnard Linkedin Youtube X (Formerly known as Twitter)

Intro Jason Barnard (“we”) welcomes you (“you”). These Terms of Use (“Terms”) apply to our website, available following the link jasonbarnard.com (“Website”). Our Privacy Notice describes our collection and use of personal data connected to your access to and use of the Website. By accessing the Website, you confirm that you have read, understood, and...

journal of digital & social media marketing published by henry stuart publications jason barnard co-authored search marketing in the age of ai: understanding the marketing implications of search, assistive, and answer engines with matt artz. this academic paper explores how search engines and artificial intelligence are reshaping digital marketing strategies. it emphasizes the importance of...

Jason Barnard: awards >> A Groundbreaker in Edutainment: The Impact of Jason Barnard Jason Barnard’s creative genius first gained global recognition through UpToTen.com, a groundbreaking edutainment platform he built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned two prestigious Davey Awards from the Academy...

marketing now by david bain Published by author academy elite Jason has contributed to Marketing Now: 134 of the World’s Leading SEO, Online Advertising, and Social Media Gurus Share Their Number 1, Actionable Digital Marketing Tip, authored by David Bain. This book brings together insights from top digital marketing experts worldwide, including Jason, offering strategies...

La Boîte à Outils du SEO by Benjamin Thiers Published by DUNOD Jason Barnard has contributed to La Boîte à Outils du SEO, a comprehensive guide to SEO techniques written by Benjamin Thiers and published by Dunod, a major French publisher. This book covers a range of SEO strategies and tools, making it an invaluable...

The yearly SEO series by DAVID BAIN (2022, 2023, 2024, and 2025) Published by MAGESTIC Jason Barnard has contributed to Majestic’s yearly SEO series, an essential resource for SEO professionals that provides insights and strategies for each year. These books compile expertise from leading voices in SEO, including Jason Barnard, who shares his knowledge on...

A Peek Inside Digital Marketing Published by semrush Jason Barnard contributed to A Peek Inside Digital Marketing, a comprehensive guide by SEMrush that explores essential strategies and insights for today’s digital marketers. Known for its actionable advice from industry experts, this book is an invaluable resource for anyone looking to enhance their digital marketing skills.

The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...

About Jason Barnard Jason Barnard is an entrepreneur, author, keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are...

Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...

UpToTen: A Pioneering Success in Digital Edutainment by Jason Barnard UpToTen Ltd is a production company founded by Jason Barnard in 2000 in Mauritius. The company specialises in TV, web, music for children and has been building prize-winning early-learning games and activities for over 20 years. UpToTen was founded by Jason Barnard in 2000 in...

From Street Performer to Music Visionary WTPL Music: How Jason Barnard Built an Independent Record Label That Took Over Europe When the music industry shut its doors to The Barking Dogs, Jason Barnard built his own record label instead. In 1991, Jason founded WTPL Music in Paris - a bold, independent record label designed to...

Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...

Jason Barnard World Authority on Digital Brand Intelligence™™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...

Jason Barnard Last Updated: Intro Jason Barnard (“us” or “we”) welcomes you. This Privacy Notice (“Privacy Notice”) applies to our website, available following the link jasonbarnard.com (“Website”). The Privacy Notice describes how your personal data is collected, stored, used and what happens when you use the Website. About Us About You When you visit our Website, you become our user (“User”)....

Jason Barnard Last Updated: Intro Jason Barnard welcomes you. This Cookie Policy (“Cookie Policy”) applies to our website, available following the link jasonbarnard.com (“Website”). The Cookie Policy describes why, how, and when we use cookies on our Website. Learn more about who we are, how you can contact us, and how we process personal data in our Privacy Notice....

Jason Barnard wrote The Fundamentals of Brand SERPs for Business which was published in January 2022. Published by Kallicube SAS, it is available in most good bookstores – see it here on Jason Barnard’s profile on Amazon. Here is the sales page on Kalicube®’s site The Fundamentals of Brand SERPs for Business The Fundamentals of...

Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...

A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...

COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...

Jason has recorded 6 music albums that are on Spotify , YouTubeMusic and Deezer. He has also hosted hundreds of podcast episodes that you can find on Soundcloud, Apple Podcasts, Google Podcasts, Spotify and other podcast platforms. He has also guested on many podcasts. Some places to listen to Jason’s music and podcasts: With Jason...

Prince Henry’s Grammar School, also known as PHGS, is a secondary school and sixth form established in 1607 in the market town of Otley, West Yorkshire, England. The school teaches boys and girls between the ages of 11 and 18 and has around 1,400 pupils and 84 teachers and retains a high position within regional...

Stanley the Counting Horse was a blues band from Liverpool formed by Jason Barnard and Dave Clayton. The group played approximately 40 concerts in pubs and clubs in and around Liverpool from 1985 to 1988. Original Band Members Jason Barnard describes his life in Liverpool, playing the Cavern Club (think: The Beatles) with a second...

Here is a video where Jason Barnard tells you all about his life from early childhood to today. 21st Century Entrepreneurship Interview On the 21st Century Entrepreneurship podcast with Martin Piskoric, I kind of told my life story. The episode won a prize. So we made a video of the 7 identifiable “chunks” using animals...

Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. His company Kalicube® offers a SaaS platform, Kalicube Pro™, to help other marketers to optimise their Brand SERP and manage their knowledge panel.

Alternative rock song composed by Marcus Godwyn performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Jason Barnard, Hugo Scott and Christopher Lea performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Hugo Scott performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Christopher Lea performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Hugo Scott and Christopher Lea performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Hugo Scott performed and popularized by The Barking Dogs.

Alternative rock song composed by Hugo Scott and Christopher Lea performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Christopher Lea performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Jason Barnard and Hugo Scott performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Hugo Scott performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Christopher Lea performed and popularized by The Barking Dogs.

Alternative rock song performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Hugo Scott performed and popularized by The Barking Dogs.

Alternative rock song performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Jérôme Obry and Anthony Rouchier performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Christopher Lea performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Keith Farquhar, Scott Taylor and Hugo Scott performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Jason Barnard and Hugo Scott performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Hugo Scott performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Keith Farquhar and Scott Taylor performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Thomas Alan Waits and Kathleen Brennan performed and popularized by The Barking Dogs.

Alternative rock song performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Keith Farquhar and Hugo Scott performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Scott Taylor performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Jason Barnard and Taylor Scott performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Keith Farquhar performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Jason Barnard performed and popularized by The Barking Dogs.

Alternative rock song composed by Peter Edward Connolly performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Frédéric André performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Jason Barnard and The Barking Dogs performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Jason Barnard and Taylor Scott performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Jacques Brel performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Keith Farquhar performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Hugo Scott performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Jason Barnard performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Keith Farquhar performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Fabien Robert and Sylvain Robert performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Hugo Scott performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Jason Barnard performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Keith Farquhar performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Keith Farquhar and Hugo Scott performed and popularized by The Barking Dogs.

Alternative rock song written and composed by Keith Farquhar and Hugo Scott performed and popularized by The Barking Dogs.

Synopsis Boowa, Kwala, and Siwa want to perform a special show but in order for them to do it, they need clouds, rain, the sun, and a rainbow. After asking for Grandpa Koala’s help Boowa, Kwala and Siwa make their way to the stage to present the rainbow show! Boowa & Kwala Fictional universe created...

Synopsis Boowa and Kwala are enjoying their superhero play when they catch sight of the rubbish floating in the river near where Grandpa Koala is. They transform themselves from space superheroes to nature superheroes! Using their superhero speed, they run past Dawa and as they arrive home, they sort all the garbage in the bins...

Synopsis It’s Grandpa Koala and Grandma Koala’s wedding anniversary! While Grandpa Koala prepares a magic trick for Grandma Koala, Kwala offers to do a magic show herself and performs in front of Dawa, Mawa, Grandpa Koala, Grandma Koala, Mummy Koala, Daddy Koala, Boowa, and Siwa. Boowa & Kwala Fictional universe created by Véronique Barnard and...

Dr. Josie Barnard SFHEA is a writer and academic whose research centres on how writing and publishing is impacted by the ‘digital turn’.  Her new book, ‘The Multimodal Writer: Creative Writing Across Genres and Media’ (2019), is out now.  The award-winning author of five other books, including ‘The Book of Friendship’ (2011) and ‘Poker Face’ (1996),...

Liverpool John Moores University (informally LJMU) is a British new university located in the city of Liverpool, England. The university is named after John Moores and was previously called Liverpool Mechanics’ School of Arts and later Liverpool Polytechnic before gaining university status in 1992, thus becoming Liverpool John Moores University. The university is a member...

12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...

Third album by the Barking Dogs. Recorded live at La Lola in Pantin, France. Record Label: WTPL Music ‎Format: CD, AlbumCountry: FranceReleased: 01 Apr 1994Genre: RockStyle: Alternative Rock, Folk Rock Visit the official page for LIVE by The Barking Dogs >> Tracklist 1 Basta 6:00 2 Madeleine 3:31 3 When I First Came To Town...

Second album by the Barking Dogs. Recorded in a converted church in Zurich, Switzerland by British engineer Martin Pearson. Label: Woof Trade ‎- BARK8CDFormat: CD, AlbumCountry: FranceReleased: 1993Genre: RockStyle: Alternative Rock, Folk Rock Visit the official page for BARK by The Barking Dogs >> Tracklist 1 Jig’s Dream 1:24 2 Come Out Ye Black And...

Fourth and final album by the Barking Dogs. Recorded in 1996 and released just before the group officially split, this is the most rock / least folk-punk album from the group. Label: Arcade Music Company France, Woof Trade , XIII BIS Records ‎Format: CD, AlbumCountry: FranceReleased: 1996Genre: Rock, Pop, Folk, World, & CountryStyle: Pop Rock,...

Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...

Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.

53 Bright Songs from the TV Series: Music Album by Boowa & Kwala As part of the Boowa & Kwala web series, I wrote a song every single month without fail for 4 and a half years. The website and the songs were then turned into the Boowa & Kwala TV series Véronique and I...

The Barking Dogs (often called Les Barking Dogs or Barking Dogs) is an Anglo-French alternative rock band formed in Paris in 1988 and separated at the end of 1996. Over 8 years, there were more than 20 members and 40 different musical instruments. The musical style of the band, an eclectic mix of fast energetic...

The Pascal Brothers were a jazz-swing trio based near Montpellier, France active from 2016-2020.The Pascal Brothers breathe new life into rhythm and blues, jazz, blues and rock and roll classics with a unique swing approach full of enthusiasm, energy and good humor. 40+ live performances.Track on this compilation CD (Elvis the Barman) Watch a music...

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

Jason Barnard – double bassist, singer Hugo Scott – guitarist, singer Formation Date: 2014 Barcoustic are groovy apéro ninjas – an acoustic band who swing and rock their way through classics of all styles from the 1950s through to the present day. Some songs we play: Faith, Brown Eyed Girl, Elvis the Barman, Red Red Wine,...

Boowa & Kwala: A Beloved Fictional Universe Boowa & Kwala is a whimsical world created by Véronique and Jason Barnard in 1998. The universe centers on two lovable characters: Boowa, a big-hearted blue dog, and Kwala, a curious yellow koala. Together, they guide children through life’s little adventures with kindness and warmth. where it all...

Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...