The People Also Ask Box (PAA Carousel) is a question-and-answer box to help users uncover further information related to the topic they are searching. It proactively suggests questions related to the user’s original search query and usually provides concise answers with a link to the webpage that it took the answer from. The People Also Ask gives a good idea of other related questions people ask Google.
Online reputation in the AI era: Why explicit, implicit and ambient research all matter – and what to do about it Published on kalicube.com May 10,2025. People are researching you...
Your reputation isn’t what you say it is – it’s what Google and AI say it is Published on kalicube.com May 14,2025. Why taking control of your digital brand is...
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and...
The 12 concrete results of implementing The Kalicube Process™ are listed below. Note: Kalicube Done With You Clients receive standard operating procedures tailored for their unique business and our instructions...
The Kalicube Process™ works through 3 steps that optimize your brand across your digital ecosystem. 1. audit and clean your complete digital footprint the first step is auditing your digital...
In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it...
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP...
What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on...
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...
In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...