I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
What is The Kalicube Process™? The Kalicube Process™ is a set of steps designed by Kalicube Pro™ to educate search engines about a business’s Brand. It is a strategy that...
What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and...
The 12 concrete results of implementing The Kalicube Process™ are listed below. Note: Kalicube Done With You Clients receive standard operating procedures tailored for their unique business and our instructions...
The Kalicube Process™ works through 3 steps that optimize your brand across your digital ecosystem. 1. audit and clean your complete digital footprint the first step is auditing your digital...
In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it...
What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of...
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP...
What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on...
What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is...
In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...