People Also Ask Box (PAA)
People Also Ask Box (PAA)
Description
A SERP feature surfacing related questions and expandable answers, dynamically generated and shaping user journeys.
The People Also Ask Box (PAA) definition
This is a SERP feature that shows related questions and expandable answers, dynamically generated by machine learning. These questions shape user journeys and define how topics are explored.
How Jason Barnard uses People Also Ask Box (PAA) definition
We optimize clients' content to target PAA placements and ensure the brand's answers to key questions appear consistently. We also use PAA boxes to map user intent and find content gaps.
Why People Also Ask Box (PAA) matters to digital marketers
PAA controls how curiosity is guided. If your brand's content appears in the follow-up questions, you become embedded in the user's learning process. It's a powerful way to shape a narrative without direct branding.
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