The People Also Ask Box (PAA Carousel) is a question-and-answer box to help users uncover further information related to the topic they are searching. It proactively suggests questions related to the user’s original search query and usually provides concise answers with a link to the webpage that it took the answer from. The People Also Ask gives a good idea of other related questions people ask Google.
How Do I Dominate People Also Ask on my Brand SERP? People Also Ask appears on well over half of all Brand SERPs. They are often questions specifically about the...
Published on Oncrawl May 31, 2018 (Jason Barnard) What is Machine Learning? The following quotes really sum it up. More fluid“Machine learning is something new under the sun: a technology...
Originally Published on SEMrush June 05, 2020 (Jason Barnard) What is semantic HTML5? Semantic HTML5 refers to the use of specific HTML tags that provide clear indications of the role...
Originally Published on SEMrush January 18, 2018 (Jason Barnard) Featured Snippets, Answer Boxes or Position 0… whatever one chooses to call them, articles about nailing that super-precious top spot are all the rage....
originally published on semrush december 03, 2020 (jason barnard) when someone searches on google (or bing), they express a problem they are seeking to solve or a question they need...
Originally Published on SEMrush March 22, 2018 (Jason Barnard) In my previous article, I placed understanding and credibility as the two central pillars of Answer Engine Optimisation (AEO). They are two words that I use...
Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone - clients, partners, distributors, suppliers, employees,...
Originally Published on SEMrush October 29, 2019 (Jason Barnard) Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am going to share with you my cheat...
When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites...
When you understand the mechanics of how Google and AI engines interpret, display, and recommend information about entities (people, companies, products), you hold the keys to online visibility in search...
Published on Search Engine Land (Jason Barnard) Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will...
Saiba tudo sobre a Killer Whale Update e N.E.E.A.T.T, a evolução do E.E.A.T com um dos maiores experts no assunto, Jason Barnard (The Brand SERP Guy®). A Killer Whale Update...