The People Also Ask Box (PAA Carousel) is a question-and-answer box to help users uncover further information related to the topic they are searching. It proactively suggests questions related to the user’s original search query and usually provides concise answers with a link to the webpage that it took the answer from. The People Also Ask gives a good idea of other related questions people ask Google.
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...
Jason Barnard, The Brand SERP Guy®, always wears red at events, on webinars and in his photos. Why? Red has multiple symbolic meanings, but what is the meaning behind it...
Published on Search Engine Journal March 1, 2022(Jason Barnard) The evolution of People Also Ask (PAA) on Google results over the last few years is well documented. They are generally viewed as an...
Definitions of key terms used throughout this guide Alt Tag: The alternative text for an embedded graphic. Screen readers use this for visually impaired users. Google uses it to understand...
Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features....
463 | EDGEFlash: November Google Core & Knowledge Graph Updates Jason Barnard and Lily Ray join Erin Sparks on an EDGEFlash - a breaking digital marketing news episode. When it happens, we will...
Published on The Times of Israel November 22, 2021 (Joseph J. Sherman) Israeli companies dedicate tremendous resources to building successful digital presences, including content, social media, and advertising. Impressively Israeli...
Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially? Search engine optimization (SEO) is all about playing the long game. Getting results can take time...
Introduction to the Knowledge Panel Course Jason Barnard speaking: Hi, and welcome to the Knowledge Panel course. I’m Jason Barnard, and I’m your tutor. I’ve been studying, experimenting, and tracking thousands...
Jason Barnard speaking: People Also Ask. What’s the situation? Across all its SERPs, Google is pushing People Also Ask very hard. Why is that? Well, when someone searches on Google, they’re...
Jason Barnard speaking: SEO tactics for your brand SERPs. If you’re an SEO professional, you might feel tempted to skip this video, but then again, a 15-minute refresher course on SEO...
Published on Marketmuse January 28, 2021 (Stephen Jeske) Everything you wanted to know about brand SERPs but were afraid to ask. Jason Barnard (The Brand SERP Guy®) sat down with...