Perplexity is an AI Assistive Engine that uses large language models to generate conversational, citation-backed answers to user queries—combining real-time web data with algorithmic reasoning. Within the Kalicube Process, Perplexity is treated as part of the AI Brand Results Ecosystem, meaning brands must ensure their Digital Brand Echo is accurate, consistent, and authoritative so that Perplexity can understand, trust, and recommend them—just like Google, ChatGPT, and Gemini.
Jason Barnard and Kalicube® define a “keyword” like this: That changes everything. New terms to replace “keyword”: “AI matchphrase” or “Brand-trigger phrase™“ What this new definition of “keyword” really means in...
When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites...
Follow-up to The 3 big reasons why every entrepreneur must optimize their digital personal brand Let’s talk about something most entrepreneurs avoid until it’s too late: your legacy. Not the theoretical,...
Follow-up to The 3 big reasons why every entrepreneur must optimize their digital personal brand If any of these have even crossed your mind – launching a book, raising a fund,...
When you understand the mechanics of how Google and AI engines interpret, display, and recommend information about entities (people, companies, products), you hold the keys to online visibility in search...
If you’re searching for ways to optimize your personal brand online, you’re already ahead of most. But here’s the missing link: it’s not just about being visible to people, it’s...
If you’re asking, “How do I rank on ChatGPT?” - you’re looking at it the wrong way. CHatGPT doesn’t work like a traditional search engine. ChatGPT and other AI Engines...
If you’re chasing a Google Knowledge Panel, what you really want is something much more powerful: understanding, credibility, and visibility in the algorithms that run both Google and AI assistants...
“Why aren’t decision-makers seeing the real me online?” As an entrepreneur, the hard truth is this: a huge part of your success depends on how well machines understand you. Every...
If your online reputation doesn’t reflect who you are today, then every search result is a liability. Whether it’s outdated press, confusing identity conflicts, or negative reviews that keep resurfacing,...
If you’re building your personal brand to grow your business, close deals, or attract opportunities, there’s a fundamental shift you need to understand:Google is no longer your only gatekeeper –...
If you’re a business leader, investor, speaker, consultant or entrepreneur building your reputation - this question is more urgent than it sounds. And the consequences are more expensive than you...
The Hidden Gatekeepers of Your Success: How to Make Google and AI Say ‘Yes’ to Your Personal Brand Paperback - June 13, 2025 by Jason Barnard (Author) You’re not being misrepresented. You’re being misunderstood. And that’s costing you real money. Every day, AI platforms like Google, ChatGPT, Perplexity, and Copilot are shaping how the world sees you....
About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...