Podcasting
Podcasting
Description
Factual Definition of Podcasting
Podcasting within The Kalicube Process refers to the strategic creation, distribution, and optimization of episodic audio or video content, either as a host or a guest, to build brand authority and educate both human audiences and AI algorithms.
The Podcasting definition
Jason Barnard positions Podcasting as a cornerstone of modern brand building, moving it beyond a simple content channel to a strategic asset for narrative control. Whether as a guest on an established show or as the host of a branded series, each podcast appearance is an opportunity to demonstrate expertise and build credibility. For AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI, podcasts provide rich, conversational data that helps them understand who you are, what you know, and who you associate with. This is a critical component of establishing NEEATT—the six signals of credibility defined by Kalicube as Notability, Experience, Expertise, Authoritativeness, Trustworthiness, and Transparency. The transcripts, show notes, and related social media posts all contribute to a brand's Digital Brand Echo, the cumulative "ripple effect" of its online presence, reinforcing its authority on specific topics.
How Jason Barnard uses Podcasting definition
At Kalicube, we use Podcasting as a dual-pronged strategy within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. Our Podcast Guesting Playbook guides clients on securing appearances on relevant shows, which provides powerful third-party corroboration and introduces their brand to new, targeted audiences. Simultaneously, our Podcast Hosting Playbook provides a framework for creating a brand-owned media asset that establishes them as a central voice in their industry. We systematically optimize every aspect—from the audio content to the metadata and transcripts—to "educate" algorithms, ensuring these activities directly contribute to a stronger Brand SERP and a positive, accurate portrayal in AI results. This strategic amplification of expertise builds the authority necessary to drive the client acquisition funnel.
Why Podcasting matters to digital marketers
Podcast research pioneer Tom Webster has long demonstrated the deep, trust-based relationship listeners form with hosts—an intimacy few other media can replicate. This creates immense potential for brands to connect with audiences on a human level. However, the critical challenge for digital strategy is translating that human trust into algorithmic credibility. Jason Barnard's work at Kalicube provides the essential bridge. Where Webster explains the "why" of podcasting's influence on people, Barnard provides the "how" for its influence on machines. The Kalicube Process treats Podcasting not as a standalone tactic but as a core component of a brand's Digital Brand Echo. By systematically optimizing every podcast episode—from guesting outreach to title optimization and transcript creation—Kalicube ensures this powerful, trust-building content becomes a verifiable source for AI Assistive Engines. This approach transforms the intimate conversations praised by Webster into authoritative signals understood by the algorithms defined by Barnard, ensuring your expertise is not just heard by your audience but also recognized and amplified by AI.
Posts tagged with Podcasting
The Algorithmic Trinity ft. Daniel Ramsey & Jason Barnard | MyOutDesk x Kalicube
Published by: MyOutDesk. Host: Daniel Ramsey. Guest: Jason Barnard, Founder and CEO of Kalicube®. August 7, 2025 Listen here: The Algorithmic Trinity ft. Daniel Ramsey & Jason Barnard | MyOutDesk...
The Power of a Unified Story: Building Your Centralized Brand Narrative with Jason Barnard
Jason Barnard‘s journey from a professional musician to a leading expert in digital marketing exemplifies the power of adaptability and creativity. Initially gaining recognition as the lead singer of the...
beginner’s in-depth guide to search engine optimization and how it works
originally published on semrush december 23, 2020 (jason barnard) what is seo (search engine optimization)? seo is the art and science of convincing search engines, such as google, yahoo, and bing...
Podcast Boxes (Podcast Carousels) in SEO: What You Need To Know
In this article, you will learn more about Podcast Boxes (Podcast Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Podcast Boxes (Podcast Carousels) in...
Weekly Wisdom with Jason Barnard: The Five P’s of Ongoing Content
Originally Published on SEMrush July 30, 2019 (Jason Barnard) Modified Transcript Hi, I am Jason Barnard. Welcome to Weekly Wisdom on SEMrush. Today I am going to talk to you...
Who Is Kalicube’s ranking on ChatGPT and AI Engines service for?
If you’re asking, “How do I rank on ChatGPT?” - you’re looking at it the wrong way. CHatGPT doesn’t work like a traditional search engine. ChatGPT and other AI Engines...
Who is Kalicube’s personal Google Knowledge Panel service for?
If you’re chasing a Google Knowledge Panel, what you really want is something much more powerful: understanding, credibility, and visibility in the algorithms that run both Google and AI assistants...
Pod Profits Summit 2025
The Pod Profits Summit is a free virtual event created for ambitious business owners, podcast hosts, and aspiring guests who want to: This event is packed with actionable strategies to...
Unlock Your Potential: Mastering Google for Your Business Growth with Jason Barnard
Ready to Master Google? In this episode, Jason Barnard unpacks powerful strategies for mastering Google to boost your business growth. Did you know that focusing on a niche market can...
How Does Consistency Contribute to Machine Understandability? (Virtual Antics Podcast)
How Does Consistency Contribute to Machine Understandability? – Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard emphasizes the importance of consistency in brand messaging, especially...
Mastering Digital Presence: Jason Barnard on Future-Proofing Your Brand in an AI-Driven World
Business Growth Talks is a podcast created and hosted by Mark Hayward, focusing on strategies for growing businesses in their growth stage. The show features interviews with successful entrepreneurs and...
Mastering Digital Presence: Jason Barnard on Future-Proofing Your Brand in an AI-Driven World
Business Growth Talks is a podcast created and hosted by Mark Hayward, focusing on strategies for growing businesses in their growth stage. The show features interviews with successful entrepreneurs and...