Point of Reconciliation

Point of Reconciliation

Description
The single, authoritative page on the web that defines an entity, acting as the primary source of truth for algorithms.
The Point of Reconciliation definition
Point of Reconciliation is Google's term for the Entity Home - the single, authoritative page on the web that defines an entity, usually an About page.
How Jason Barnard uses Point of Reconciliation definition
We build or optimize this page as the central node in the digital ecosystem. It contains clear, structured facts and links to corroborative sources, and all signals point back to it.
Why Point of Reconciliation matters to digital marketers
If Google doesn't know where your "home" is, it can't understand you. The Entity Home is how you teach the machine who you are and why it should trust you; it's the foundation of all entity-based optimization.
Posts tagged with Point of Reconciliation

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more
May 24, 2025 Jason Barnard

Entity Home Maintenance in Digital Brand Management: What you Need to Know

In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What...

AIAmazonBing+38 more
May 5, 2025 Jason Barnard

The biggest misconception CEOs have about their digital presence

Most entrepreneurs I speak with believe their personal brand is in good shape online. They’ve been on 15 podcasts, written a book, featured in Forbes… Surely Google and ChatGPT get...

AIBrandChatGPT+12 more
Apr 18, 2025 Jason Barnard

Building an Unshakable Online Presence with Jason Barnard

Ever wonder what happens when a potential client Googles your name after a meeting? The truth might shock you. In this eye-opening conversation with Jason Barnard, CEO of KaliCube and...

AIAI-DrivenAmazon+52 more
Apr 1, 2025 Jason Barnard

Building an Unshakable Online Presence with Jason Barnard

Ever wonder what happens when a potential client Googles your name after a meeting? The truth might shock you. In this eye-opening conversation with Jason Barnard, CEO of KaliCube and...

AIAI-DrivenAmazon+53 more
Apr 1, 2025 Jason Barnard

How To Build Your Brand and Take Command of Your Online Reputation with Jason Barnard

In this episode, Mike speaks to Jason Barnard, CEO of Kalicube. Using cutting-edge Brand SEO, he shapes brands on Google to reflect a growth-driven vision. Jason unpacks strategies for controlling...

AIAI SearchAssistive Engines+66 more
Dec 6, 2024 Jason Barnard

Master Online Brand Storytelling Before Google and AI Do!

Did you know that AI and Google algorithms are already shaping how people see you online? Join Mike SIRIUS and Jason BARNARD as they reveal why mastering your digital presence...

AIAssistive EnginesAuthoritative Sources+66 more
Dec 6, 2024 Jason Barnard

How Can You Fully Educate Google and AI about Your Personal Brand? (Tailoring Talk Podcast)

How Can You Fully Educate Google and AI about Your Personal Brand? – Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses a unique approach...

AIAssistive EnginesBrand+19 more
Aug 21, 2024 Jason Barnard

Google is a Child Thirsty for Knowledge. We Need to Educate It.

Jason Barnard, The Brand SERP Guy®, always wears red at events, on webinars and in his photos. Why? Red has multiple symbolic meanings, but what is the meaning behind it...

AIAuthoritative SourcesBrand+31 more
Sep 23, 2022 Jason Barnard

The Knowledge Panel Course: The Non-Geeky Way to Join the Dots

The Non-Geeky Way to Join the Dots Jason Barnard speaking: Hi and welcome. Now that you have given a clear explanation of the facts on the Entity Home and ensured...

AIAuthoritative SourcesBusiness+20 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: Building Your Entity Home

Jason Barnard speaking: Hi and welcome. Jason Barnard speaking: What is an Entity Home? Simply put, an Entity Home is one single point of reference for Google to cross-check all the information...

AIBingBrand+15 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: Educating the Child That Is Google

Jason Barnard speaking: Hi, and welcome. Google is a child thirsty for knowledge, and you need to educate it. In the introduction to this course, I talked about this idea very...

AIAuthoritative SourcesCompany+21 more
Apr 21, 2021 Jason Barnard
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