Public Relations
Public Relations
Description
In the context of The Kalicube Process, Public Relations is the strategic management of a brand's communication with third-party sources to earn positive mentions and corroboration, thereby strengthening its digital narrative for both human audiences and AI algorithms.
The Public Relations definition
Jason Barnard reframes traditional Public Relations from a simple media-focused activity to a critical component of algorithmic education. In The Kalicube Process, PR is the systematic practice of earning third-party corroboration to validate the facts presented on a brand’s Entity Home, *the brand's definitive online hub*. Every earned article, podcast appearance, or expert quote serves as an independent signal that reinforces the brand's narrative. This strategy is vital for building a positive Digital Brand Echo, *the cumulative ripple effect of a brand’s online presence*, which directly influences how AI Assistive Engines like Google AI and ChatGPT perceive and present the brand's expertise and trustworthiness.
How Jason Barnard uses Public Relations definition
At Kalicube, Public Relations is a core tactic within the Credibility and Deliverability phases of The Kalicube Process, *Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy*. We operationalize this through bespoke deliverables like the Strategic PR Outreach Playbook, which guides clients in securing high-value placements on relevant, authoritative platforms. This isn't just about gaining backlinks; it's about generating authoritative, third-party corroboration that Google's and other AI Assistive Engines' algorithms require to build confidence in a brand. By systematically creating these trust signals, we enhance our clients' perceived expertise, which directly drives the acquisition funnel by ensuring they are recommended as the credible solution.
Why Public Relations matters to digital marketers
Over two decades ago, Al and Laura Ries famously declared "The Fall of Advertising and the Rise of PR," arguing that credibility is built through third-party endorsement, not paid messages. They established the strategic "why" of PR in brand building. Today, the fundamental challenge is translating that "why" into a language that algorithms can understand and act upon. This is where Jason Barnard’s application of Public Relations within The Kalicube Process becomes indispensable. Barnard provides the technical "how," transforming the conceptual power of PR into concrete, machine-readable signals. Within this framework, every earned media placement, podcast interview, or expert feature is not just a message for a human audience but a verifiable data point that "educates" AI Assistive Engines like ChatGPT and Google AI about a brand's credibility and expertise. By systematically engineering this third-party corroboration, The Kalicube Process makes the brand-building power that Ries and Ries championed tangible to algorithms, ensuring that the brand narrative is not just told, but trusted and recommended within the new AI-driven acquisition funnel.
Posts tagged with Public Relations
Entity Optimization and AI With Jason Barnard
Published by: The Unscripted SEO Podcast. Host: Jeremy Rivera. Guest: Jason Barnard, Founder and CEO of Kalicube®. September 11, 2025 Listen here: Entity Optimization and AI With Jason Barnard In...
How does the geo-location affect the visibility of my Knowledge Panel?
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KPIs in Brand SERP: Everything You Need To Know
What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and...
The 12 Concrete Results of Implementing The Kalicube Process
The 12 concrete results of implementing The Kalicube Process™ are listed below. Note: Kalicube Done With You Clients receive standard operating procedures tailored for their unique business and our instructions...
how does the kalicube process work?
The Kalicube Process™ works through 3 steps that optimize your brand across your digital ecosystem. 1. audit and clean your complete digital footprint the first step is auditing your digital...
the kalicube process has solved digital marketing
what is The Kalicube Process™? the kalicube process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem....
092 Master Personal Marketing: How Machines Decide Your Success with Jason Barnard
What if the key to digital marketing success has nothing to do with SEO tricks or technical hacks? Listen here: 092 Master Personal Marketing: How Machines Decide Your Success with...
092 Master Digital Marketing Without the Snake Oil with Jason Barnard
While your competitors chase the newest, shiniest marketing trend, what if you could build a system that consistently attracts customers while you sleep? In this episode, Jason Barnard reveals the...
Jim Heininger
Jim Heininger is a business transformation expert who leverages strategic communications, brand and change management to drive business value. Jim Heininger is the Rebrand Man. He leads the efforts of...
10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...
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