Related Searches

Related Searches

Description

Suggested queries displayed at the bottom of the SERP, based on user intent and Google’s understanding of semantically adjacent topics.

Posts tagged with Related Searches

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+256 more
May 24, 2025 Jason Barnard

What Kinds of Information Can Be In My Company Knowledge Panel?

What is a Company Knowledge Panel A Company Knowledge Panel is a box that appears on the right side of Google’s search results. It provides a snapshot of the facts...

BrandBrand SERPBrand SERP Optimization+29 more
May 5, 2025 Jason Barnard

KPIs in Brand SERP: Everything You Need To Know

What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and...

AIBrandBrand Positioning+45 more
May 5, 2025 Jason Barnard

The 12 Concrete Results of Implementing The Kalicube Process

The 12 concrete results of implementing The Kalicube Process™ are listed below.  Note: Kalicube Done With You Clients receive standard operating procedures tailored for their unique business and our instructions...

AIAI Assistive EnginesAI in Search+48 more
May 5, 2025 Jason Barnard

The Whole Page Algorithm in SEO: What You Need to Know

In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it...

BingBrandBrand SERP+24 more
May 5, 2025 Jason Barnard

SERP Features (Rich Elements): What You Need To Know

What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...

Article BoxesBrandBrand SERP+29 more
May 5, 2025 Jason Barnard

Google’s Knowledge Algorithms - What You Need to Know

What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias”  in...

BrandBrand SERPCredibility+20 more
May 5, 2025 Jason Barnard

People Also Search For Boxes (People Also Search For Carousels) in SEO: What You Need To Know

In this article, you will learn more about People Also Search For Boxes (People Also Search For Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What...

BrandBrand SERPBusiness+16 more
May 5, 2025 Jason Barnard

Entity Boxes (Entity Carousels) in SEO: What You Need To Know

In this article, you will learn more about Entity Boxes (Entity Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Entity Boxes (Entity Carousels) in...

BrandBrand SERPBranding+16 more
May 5, 2025 Jason Barnard

Related Searches in SEO: What You Need To Know

In this article, you will learn more about Related Searches (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Related Searches in SEO? Simple Definition of...

BrandBrand SERPBusiness+15 more
May 5, 2025 Jason Barnard

darwinism & google serps as product: revisiting how search works

originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...

AIBingClick-Through Rate+20 more
May 5, 2025 Jason Barnard

10 Rich SERP Elements you can leverage to make your Brand SERP sexy

Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone -  clients, partners, distributors, suppliers, employees,...

BrandBrand SearchBrand SERP+22 more
May 5, 2025 Jason Barnard
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