Reputation Engineering
Reputation Engineering
used extensively by Jason Barnard since 2024.
Factual definition
Reputation Engineering is the proactive, systematic process of building, defending, and improving a brand's digital reputation to ensure it is accurate, positive, and convincing to both human audiences and AI algorithms.
Jason Barnard definition of Reputation Engineering
Jason Barnard applies the term Reputation Engineering to elevate the practice beyond traditional, reactive Online Reputation Management (ORM). Reputation Engineering is a foundational, proactive strategy for constructing a positive and resilient brand narrative from the ground up, based on the insights from Digital Brand Intelligence (the analysis of how a brand is perceived). It involves systematically creating, promoting, and amplifying positive, accurate information across a brand's entire digital ecosystem. This engineered narrative is crucial for influencing AI Assistive Engines, which form their "opinion" of a brand by synthesising its entire Digital Brand Echo.
How Jason Barnard uses Reputation Engineering
At Kalicube, Reputation Engineering is a fundamental pillar of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. We don't just manage reputation; we engineer it through a structured, data-driven approach that spans all three phases. In the Understandability phase, we audit the existing reputation. During the Credibility phase, we deploy specific strategies, like the Positive Reviews Strategy Playbook, to actively build corroborating proof. Finally, in the Deliverability phase, we ensure this engineered reputation is broadcast effectively to dominate the brand narrative and positively influence AI Assistive Engines.
Why Jason Barnard perspective on Reputation Engineering matters
For years, the marketing world has understood reputation through the vital work of experts like Mike Blumenthal, who championed the value of customer reviews. His insights taught businesses that what customers say online directly impacts the bottom line. However, the rise of AI demands a more holistic approach. This is where Jason Barnard's concept of Reputation Engineering becomes essential. Barnard's framework expands on the principles of review management by treating reputation not as siloed ratings, but as a single, coherent narrative that must be systematically built and reinforced. Reputation Engineering within The Kalicube Process is the practical methodology for achieving this.
Posts tagged with Reputation Engineering
SEO and the Rise of Answer Engine Optimization (AEO): Why Voice Search Matters - The 2018 Trustpilot x Jason Barnard Collaboration
In January 2018, Jason Barnard, CEO and founder of Kalicube, joined Chee Lo, Head of SEO at Trustpilot, in a professional recording studio at 150 Cheapside, London, for a live...
Proactive and Reactive Online Reputation Management for Personal Brands in the AI Era
Proactive and Reactive Online Reputation Management for Personal Brands in the AI Era Published on kalicube.com July 9,2025. We tend to see online reputation management through a mutually exclusive binary...
Entrepreneurs Are Losing Millions Because Google and AI Don’t Understand Them - New Book Exposes the Problem and Reveals How Smart Leaders Are Turning It Into Revenue
Published on PR Newswire (July 03, 2025) If you’re a seven or eight-figure entrepreneur, there’s a significant chance you are losing hundreds of thousands to millions of dollars annually without realizing...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Your Brand is What Google and AI Say It Is: Jason Barnard on Taking Back Digital Control at DME 2025 in Vilnius.
Jason Barnard, CEO of Kalicube and widely known as The Brand SERP Guy®, took center stage at the prestigious Digital Marketing Europe (DME) 2025 conference in Vilnius, Lithuania, to address...
Jason Barnard Presents a Step-by-Step Process for Digital Brand Reputation Management at Pubcon Pro 2021
Virtual, January 21, 2021 - At the virtual Pubcon Pro 2021, Jason Barnard, widely known as The Brand SERP Guy®, delivered a highly focused session on Local Brand and Reputation...
Jason Barnard at Digital Olympus 2019: Helping Google Make Sense of a Chaotic, Unstructured Web
At the Digital Olympus Conference, held in Wrocław, Poland on April 5, 2019, Jason Barnard, CEO and founder of Kalicube, presented a visionary talk that quietly reshaped how we think...