Rich Elements is a term coined by Jason Barnard to describe enhanced features in search engine results pages (SERPs)—such as Knowledge Panels, featured snippets, video boxes, and image carousels—that go beyond traditional blue links to provide more visual, structured, and interactive information. Rich Elements is a synonym for SERP Features.
here are some of the things you are going to learn today: – jason’s secret sauce to learning anything quickly and how you can apply it, too – why talent...
The Knowledge Panel Course How Google Chooses What Photos and Logos to Show Published: April 21, 2021Updated: April 21, 2025 Introduction In this lesson, Jason Barnard explains how to manage...
How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a...
Jason Barnard speaking: Hi there. In this lesson, I’ll explain how a Knowledge Graph works. Understanding this is hugely helpful when adding information to a Knowledge Graph from the outside, which...
Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if...
Jason Barnard speaking: Drowning negative and imperfect results using content you partially control. What’s the situation? Here’s a bad result you want to drown and in your list of leapfrogger content...
Jason Barnard speaking: Drowning negative and imperfect results. Doing SEO for yourself on your own content. What’s the situation? Here’s a bad result you want to leapfrog with content you publish...
Jason Barnard speaking: Drowning imperfect and negative results. Finding the opportunities. Now, what’s the situation? You have a negative or imperfect result on page one that you haven’t managed to...
Jason Barnard speaking: Image Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Image Boxes and they bring multiple advantages. If the image is a good quality, it brings a...
Jason Barnard speaking: How ranking works. The situation: when you’re doing SEO, it’s really, really important to understand the mechanisms behind Google’s ranking system. I call it Darwinism in Search and...
Jason Barnard speaking: The situation you want to improve your brand SERP maybe there’s something in there that doesn’t reflect well on your brand or perhaps you simply want to make...
Jason Barnard speaking: SEO tactics for your brand SERPs. If you’re an SEO professional, you might feel tempted to skip this video, but then again, a 15-minute refresher course on SEO...
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