Enhanced, structured links appearing beneath a brand’s homepage in the SERP, guiding users to high-value internal pages and reflecting Google’s confidence.
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Google is the primary information portal in the digital ecosystem. As its algorithms grow smarter, Google regularly updates Knowledge Panels to reflect its understanding of relationships between people and businesses...
What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and...
The 12 concrete results of implementing The Kalicube Process™ are listed below. Note: Kalicube Done With You Clients receive standard operating procedures tailored for their unique business and our instructions...
In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it...
In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...
In this article, you will learn more about Rich Sitelinks (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Rich Sitelinks in SEO? Simple Definition...
Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a...
In this article, you will learn more about Sitelinks (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Sitelinks in SEO? Simple Definition...
Why Are Rich Sitelinks Important in SEO? Rich Sitelinks are fundamentally important in one’s overall SEO strategy because they are obviously useful to users, and a great way for Google...
How do I Get a Sitelinks Search Box in my Brand SERP? Google only adds the search box to the Rich Sitelinks on your Brand SERP when it thinks that...
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