Why Are Rich Sitelinks Important in SEO? Rich Sitelinks are fundamentally important in one’s overall SEO strategy because they are obviously useful to users, and a great way for Google...
How do I Get a Sitelinks Search Box in my Brand SERP? Google only adds the search box to the Rich Sitelinks on your Brand SERP when it thinks that...
What is the First Easy Win to Optimise a Brand SERP? After the obvious candidate (your homepage), the first, easy “win” to work on are your “Rich Sitelinks“. Many people...
In this article, you will learn more about Sitelinks (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Sitelinks in SEO? Simple Definition...
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results...
Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...
Originally Published on SEMrush October 30, 2018 (Jason Barnard) Reminder from (this article): Brand SERPs are vital touch-points for both people and machines and are therefore absolutely essential to your business. For any query containing...
Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone - clients, partners, distributors, suppliers, employees,...
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...
Your Brand SERP is your most visible business asset An online presence is no longer optional. Before making a purchase or engaging with a brand, consumers check Google. Jason Barnard...
Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features....
Why third-party content demands your attention Some of the most visible results on your Brand SERP are ones you don’t control. Jason Barnard explains that whether those mentions are positive,...
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