Enhanced, structured links appearing beneath a brand’s homepage in the SERP, guiding users to high-value internal pages and reflecting Google’s confidence.
What is the First Easy Win to Optimise a Brand SERP? After the obvious candidate (your homepage), the first, easy “win” to work on are your “Rich Sitelinks“. Many people...
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results...
Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...
Originally Published on SEMrush October 30, 2018 (Jason Barnard) Reminder from (this article): Brand SERPs are vital touch-points for both people and machines and are therefore absolutely essential to your business. For any query containing...
Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone - clients, partners, distributors, suppliers, employees,...
Saiba tudo sobre a Killer Whale Update e N.E.E.A.T.T, a evolução do E.E.A.T com um dos maiores experts no assunto, Jason Barnard (The Brand SERP Guy®). A Killer Whale Update...
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...
Your Brand SERP is your most visible business asset An online presence is no longer optional. Before making a purchase or engaging with a brand, consumers check Google. Jason Barnard...
Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features....
Why third-party content demands your attention Some of the most visible results on your Brand SERP are ones you don’t control. Jason Barnard explains that whether those mentions are positive,...
Why social media is essential for brand visibility Social media is everywhere and evolving constantly. Jason Barnard explains that regardless of your business size or industry, a social media presence...
Why sitelinks matter for your Brand SERP After the homepage, the most impactful element on your Brand SERP is Rich Sitelinks. These are the clickable links that appear below your...
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