Schema Markup

Schema Markup

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Posts tagged with Schema Markup

Google Knowledge Panel for a Digital Marketing Agency: How to Get, Manage and Optimise?

In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a digital marketing agency. At Kalicube, we have triggered thousands of...

AIAnatomy of a Knowledge PanelAuthoritative Sources+39 more
May 5, 2025 Jason Barnard

Optimizing for the SERP in SEO: What You Need to Know

In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...

AIBingBrand+41 more
May 5, 2025 Jason Barnard

How to Get Into Google’s Knowledge Graph: the 3-Step Kalicube Process

In this article you’ll learn the simple 3-step Kalicube Process for getting into Google’s Knowledge Graph. Google uses its Knowledge Graph in most of its algorithms, so getting into the...

AIAuthoritative SourcesBrand+26 more
May 5, 2025 Jason Barnard

Schema Markup in SEO: What You Need To Know

In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...

AIAuthoritative SourcesBing+38 more
May 5, 2025 Jason Barnard

First Party Websites: What You Need To Know

What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if...

AIBrandBrand SERP+17 more
May 5, 2025 Jason Barnard

Entity Description in SEO: What You Need to Know

Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what...

AIBrandBrand SERP+25 more
May 5, 2025 Jason Barnard

How to Write an Entity Description (The Kalicube Way)

What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a...

AIBrandCompany+25 more
May 5, 2025 Jason Barnard

Wikipedia Page Deleted: How to Recover Your Knowledge Panel

Extract from: 7 Marketing Disasters That Turned Out to Be Precious Lessons, published on Search Engine Journal November 5, 2020 (Svetlana Shchehel) A warning had been on the Wikipedia article...

AIBrandBrand SERP+26 more
May 5, 2025 Jason Barnard

How to Optimise Your Brand SERP (The Kalicube Process)

In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...

AIBrandBrand Awareness+43 more
May 5, 2025 Jason Barnard

Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands

Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s...

AIBrandEntity+19 more
May 5, 2025 Jason Barnard

Search Engine Optimization: A Simple Explanation That Makes Sense

What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...

AIBingBrand+39 more
May 5, 2025 Jason Barnard

Google’s Knowledge Algorithms - What You Need to Know

What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias”  in...

AIBrandBrand SERP+32 more
May 5, 2025 Jason Barnard
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