Schema Markup
Schema Markup
Description
Factual Definition of Schema Markup
Schema Markup is a standardized code vocabulary placed on a website to provide search engines with explicit, machine-readable details about a brand, its offerings, and its relationships with other entities.
Posts tagged with Schema Markup
The Knowledge Panel Course: Building Your Entity Home
Jason Barnard speaking: Hi and welcome. Jason Barnard speaking: What is an Entity Home? Simply put, an Entity Home is one single point of reference for Google to cross-check all the information...
The Knowledge Panel Course: Getting a Knowledge Panel in Three Easy Steps
Getting a Knowledge Panel in Three Easy Steps Jason Barnard speaking: Hi and welcome. There are three very simple steps to getting a Knowledge Panel. And the same three steps also...
The Knowledge Panel Course: Educating the Child That Is Google
Jason Barnard speaking: Hi, and welcome. Google is a child thirsty for knowledge, and you need to educate it. In the introduction to this course, I talked about this idea very...
Negative Results Course: Leapfrogging With Content You Don’t Control
Jason Barnard speaking: How to drown negative results, doing SEO for others? The situation: Here’s the bad result you want to leapfrog with other content that is more positive for your...
Negative Results Course: Leapfrogging With Content You Control
Jason Barnard speaking: Drowning negative and imperfect results. Doing SEO for yourself on your own content. What’s the situation? Here’s a bad result you want to leapfrog with content you publish...
SERP Features Course: Optimizing for People Also Ask (PAA Boxes)
Jason Barnard speaking: People Also Ask. What’s the situation? Across all its SERPs, Google is pushing People Also Ask very hard. Why is that? Well, when someone searches on Google, they’re...
SERP Features Course: Triggering and Optimizing Image Boxes
Jason Barnard speaking: Image Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Image Boxes and they bring multiple advantages. If the image is a good quality, it brings a...
Brand SERPs Foundations Course: SEO Tactics You’ll Need
Jason Barnard speaking: SEO tactics for your brand SERPs. If you’re an SEO professional, you might feel tempted to skip this video, but then again, a 15-minute refresher course on SEO...
Brand SERPs Foundations Course: Improving the Results You Do Not Control
Jason Barnard speaking: Improving the results where you have no control. What’s the situation? Content from a third party ranks, and that content doesn’t necessarily represent your brand or your brand...
Brand SERPs Foundations Course: Optimizing Your Homepage
Jason Barnard speaking: Improving your home page. Here’s the situation. Obviously you want to get a quick start improving your SERP and making it look as good as you possibly can. ...
Jason Barnard – The Brand SERP Guy & Knowledge Graph Expert
Jason Barnard is the CEO of Kalicube®, a marketing agency specializing in Brand SERPs and Knowledge Panels. Jason is one of the most charismatic figures in the world of SEO....
How Schema Markup Helps Your SEO & AEO Strategies In the Short, Mid And Long Term
Published on Swydo January 14, 2019 (Jason Barnard) One of the most powerful ways to optimize your site and boost your search engine results is also one of the least...
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