I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
What Is a Google Knowledge Panel? A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a company, person,...
Jason Barnard is a globally recognized expert in Online Reputation Management, leveraging over 25 years of experience in digital marketing to help individuals and businesses control their online narratives. As...
Entity optimization, a crucial and evolving aspect of SEO, can help your brand dominate search visibility. From structured data to knowledge graphs, our guests will share insights and strategies to...
Definitions of key terms used throughout this guide Alt Tag: The alternative text for an embedded graphic. Screen readers use this for visually impaired users. Google uses it to understand...
How to use structured data to optimize your Website connected search entities and maximize its search visibility? Learn in this interview with Izzi Smith from Ryte and Jason Barnard from...