Second Party Websites

Second Party Websites

Description

External platforms not owned but controlled by the entity (social media, business listings), reinforcing the trustworthiness of the First Party layer.

Posts tagged with Second Party Websites

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+256 more
May 24, 2025 Jason Barnard

Second Party Websites: What You Need To Know

What is a Second Party Website? Second-party websites are websites that you partially control, but you do not actually own. For example, your social media sites like Twitter, Facebook, LinkedIn,...

BrandBrand SERPCorroborative Information+10 more
May 5, 2025 Jason Barnard

Third Party Websites: What You Need To Know

What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you...

BrandBrand SERPCompany+17 more
May 5, 2025 Jason Barnard

The Knowledge Panel Course: The Powerful Geeky Way to Join the Dots

Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if...

Authoritative SourcesCompanyCorporation+19 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: Identifying the Relevant Corroborative Sources

Jason Barnard speaking: Hi and welcome. You need corroboration from relevant first, second, and third party authoritative sites. There is a simple but important distinction between first, second, and third party...

BrandBrand SERPBusiness+26 more
Apr 21, 2021 Jason Barnard
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