Semantic HTML5
Semantic HTML5
used extensively by Jason Barnard since 2015.
Description
Semantic HTML5 is the practice of using specific HTML markup to reinforce the meaning, structure, and hierarchy of content on a webpage, rather than just its visual presentation.
The Semantic HTML5 definition
Jason Barnard emphasizes that in the AI era, a website has two audiences: people and machines. Semantic HTML5 is the practice of serving both simultaneously. Tags like ,
How Jason Barnard uses Semantic HTML5 definition
At Kalicube, using Semantic HTML5 is a core component of communicating in the Native Language of Algorithms. Within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy, it is a key tactic in the Understandability phase. We use semantic tags to architect a brand’s Entity Home Website, creating a clear and logical structure that defines sections for biographies, services, or FAQs. This ensures that when search bots perform Algorithmic Annotation, they can confidently identify the role and context of each piece of information. This precision builds the foundational Algorithmic Confidence required to establish a brand as a trusted entity within the Algorithmic Trinity.
Why Semantic HTML5 matters to digital marketers
For over two decades, web standards visionaries like Jeffrey Zeldman have championed the separation of structure from presentation, teaching us why we should build a more accessible and meaningful web for people. In the AI era, digital brand engineer Jason Barnard provides the critical "how" to apply those same principles to build a more understandable web for machines. The rise of AI Assistive Engines has made Semantic HTML5 a non-negotiable component of a brand-first strategy. Using tags like and
Posts tagged with Semantic HTML5
Accessibility: The Digital Key to Algorithmic Trust and AI Search Success – Jason Barnard On The Accessibility Advantage Podcast
Growing Value of Accessibility for Search Engines With Jason Barnard on the Accessibility Advantage: Published by: Maxwell Ivey. Host: Maxwell Ivey. Guest: Jason Barnard, Founder and CEO of Kalicube®. July...
The Future of SEO: Understanding, Credibility, & Deliverability
The Future of SEO: Understanding, Credibility, & Deliverability Published on Semrush December 03, 2020 by Jason Barnard When someone searches on google (or bing), they express a problem they are...
SEO in a Nutshell: Understanding, Credibility & Deliverability
SEO in a Nutshell: Understanding, Credibility & Deliverability Published on SearchEngineJournal October 23, 2020 by Jason Barnard Google has three “needs” that we can feed into to win the “modern Google game.”...
HTML5 Semantic Tags: What They Are and How To Use Them!
HTML5 Semantic Tags: What They Are and How to Use Them! Published on SEMrush June 05, 2020 by Jason Barnard What is Semantic HTML5? If you know a little about...
How Bingbot Works: Discovering, Crawling, Extracting & Indexing
How Bingbot Works: Discovering, Crawling, Extracting & Indexing Published on SearchEngineJournal April 15, 2020 by Jason Barnard Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from...
“Answer Engine Optimisation: The One Strategy Every Brand Needs - Jason Barnard at SEO CAMP’us Paris 2018”
On March 22-23, 2018, Jason Barnard, CEO and founder of Kalicube, was a featured speaker at the 10th anniversary edition of SEO CAMP’us Paris, France’s premier search marketing event. The...
Advanced Techniques to Be the Featured Snippet: Position 0 – A Guide
Advanced Techniques to Be the Featured Snippet: Position 0 – A Guide Published on SEMrush January 18, 2018 by Jason Barnard Featured Snippets, Answer Boxes or Position 0… whatever one chooses...
Semantic HTML5 for Content Writers – The Essential Guide
Semantic HTML5 for Content Writers – The Essential Guide Published on SEMrush November 01, 2017 by Jason Barnard Google and Bing love semantic HTML5, so it is great for SEO! This article...
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