A way of organizing website content into topic-based clusters to help search engines understand a site’s areas of expertise and reinforce authority.
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
What is Siloing in SEO? Siloing in SEO is the concept of grouping website content by topic which helps optimize ranking on search engines like Google. The content is grouped...
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