Siloing in SEO
Siloing in SEO
Description
A way of organizing website content into topic-based clusters to help search engines understand a site’s areas of expertise and reinforce authority.
The Siloing in SEO definition
This term describes organizing website content into topic-based clusters. This grouping of related pages helps search engines clearly understand a site's areas of expertise and reinforces the brand's authority in each domain.
How Jason Barnard uses Siloing in SEO definition
At Kalicube, we use siloing to help clients build strong topical authority. It's about structuring content in a way that makes entity understanding easy for machines, which supports both Knowledge Graph inclusion and better rankings.
Why Siloing in SEO matters to digital marketers
Modern SEO is about entities and understanding. Siloing helps machines connect the dots, making it easier for brands to be seen as authoritative voices in specific subjects and build long-term search equity.
Posts tagged with Siloing in SEO
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
The Concept of Siloing in SEO
What is Siloing in SEO? Siloing in SEO is the concept of grouping website content by topic which helps optimize ranking on search engines like Google. The content is grouped...
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