Structured Data

Structured Data

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The Structured Data definition
Organized information formatted in a way that search engines can easily understand and process.
Posts tagged with Structured Data

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more
May 24, 2025 Jason Barnard

Entity Home Website: definition and strategic role in the kalicube process

An Entity Home Website is the full, dedicated website that serves as the primary digital embodiment of a brand or person online. unlike an individual entity home page (typically the...

AIBingBrand+27 more
May 12, 2025 Jason Barnard

Optimizing your personal brand for AI agents, assistive engines, and search – today, tomorrow, and the decade ahead

In 2025, most entrepreneurs still think their personal brand is something search and AI engines “just pick up.” They’re wrong. Google, ChatGPT, Perplexity, Gemini, Bing Copilot aren’t passively listing your...

AIAI AgentsAI Assistive Engines+30 more
May 5, 2025 Jason Barnard

N.E.E.A.T.T: Things You Need To Know

E.E.A.T is Googlespeak for credibility divided into 5 components: Experience, Authority and Trustworthiness. NEEATT is Kalicube’s extended version of E.E.A.T split into 7 components as described below. What is N.E.E.A.T.T?...

AIBrandBusiness+24 more
May 5, 2025 Jason Barnard

How does the geo-location affect the visibility of my Knowledge Panel?

Geo-location in the context of Knowledge Panels refers to the location, such as a country, city or town, where a user makes a Google search. A user’s geo-location affects the...

AIAuthoritative SourcesBrand+28 more
May 5, 2025 Jason Barnard

The simplest way of finding the KGMID

What is the easiest way to find the KGMID? The easiest way to find the Google Knowledge Graph ID (KGMID) is to use the “Share” feature in the Knowledge Panel. ...

AIBrandBrand SERP+30 more
May 5, 2025 Jason Barnard

Knowledge Sources in Entity SEO: What you need to Know

What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In...

AIAuthoritative SourcesBrand+40 more
May 5, 2025 Jason Barnard

60 Simple Tips to Improve E.E.A.T for SEO

In this article, you will learn 60 simple tips and strategies you can implement to boost / improve / optimize your E.E.A.T (experience, expertise, authoritativeness, and trustworthiness) in Google’s algorithms....

AIAuthoritative SourcesBrand+41 more
May 5, 2025 Jason Barnard

Structured Data for SEO: What You Need to Know

In this article you‘ll learn about the different types of structured data that are helpful in SEO (Search Engine Optimisation), why you should be using each different type of structured...

AIBingBrand+29 more
May 5, 2025 Jason Barnard

Why Google Knowledge Panels Disappear and How to Get Yours Back

Can a Knowledge Panel Disappear? Yes. Most people believe that after successfully obtaining a Knowledge Panel, it will be there forever. It is tempting to believe that everything will happen...

AIAnatomy of a Knowledge PanelAuthoritative Sources+45 more
May 5, 2025 Jason Barnard

Google’s Knowledge Vault: What You Need To Know

What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s...

AIAuthoritative SourcesBrand+37 more
May 5, 2025 Jason Barnard

What to do if your Knowledge Panel disappears

It can be frustrating if your Knowledge Panel disappears. Here are a few things you can do to get it back. How to get back your Knowledge Panel Build Google’s...

AIBrandBusiness+18 more
May 5, 2025 Jason Barnard
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