Originally Published on SEMrush December 11, 2020 (Jason Barnard) If you have read the great introduction on Schema Markup from Luke Harsel, then you know that Schema Structured Markup is vital for...

Search Engine Reputation Management isn’t what it used to be. In fact, I’d argue the term “search engine ” is already obsolete. Today’s decision-makers aren’t just Googling your name, they’re...

Case study: how Kalicube helped Jonathan Cronstedt shift the narrative in Google and AI Jonathan Cronstedt came to Kalicube with a problem many high-achieving executives face: past success was defining...

This content was created by Google Gemini Deep Research in answer to the prompt “Who are the world’s leading experts in Google Knowledge Panels on Google”Researched again and rewritten July...

If you’re searching for ways to optimize your personal brand online, you’re already ahead of most. But here’s the missing link: it’s not just about being visible to people, it’s...

If you’re chasing a Google Knowledge Panel, what you really want is something much more powerful: understanding, credibility, and visibility in the algorithms that run both Google and AI assistants...

If your online reputation doesn’t reflect who you are today, then every search result is a liability. Whether it’s outdated press, confusing identity conflicts, or negative reviews that keep resurfacing,...

If you’re building your personal brand to grow your business, close deals, or attract opportunities, there’s a fundamental shift you need to understand:Google is no longer your only gatekeeper –...

Phase 1: Understandability (Months 1-3) Primary Goal: Ensure humans, search engines (especially Google) and AI Engines (such as Gemini, ChatGPT, Perplexity) understand exactly who you are, what you do, and...

In today’s AI-driven, hyper-competitive digital landscape, your personal brand isn’t a vanity project – it’s a strategic business asset. Whether you’re building a business empire, planning your next career move,...

Article by Jason Barnard, published by Search Engine Land Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. The AI revolution is transforming the search landscape...

Entity optimization, a crucial and evolving aspect of SEO, can help your brand dominate search visibility. From structured data to knowledge graphs, our guests will share insights and strategies to...