Structured Data
Structured Data
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The Structured Data definition
Organized information formatted in a way that search engines can easily understand and process.
Posts tagged with Structured Data
Modern SEO: Packaging Your Brand and Marketing for Google
Published on Search Engine Land (Jason Barnard) Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines....
How To Transform Your Brand SERP Into Your Personal Business Card
Published on Omnisend August 24, 2021 (Whitney Blankenship) SEO is a complicated beast that plagues many e-commerce marketers. Between navigating industry-specific jargon and the never-ending task of optimisation, it can...
Structured Data for the Knowledge Panel
⚠️⚠️ Advanced Stuff⚠️⚠️ Advanced Stuff⚠️⚠️Advanced Stuff⚠️⚠️ In this webinar, Paul Lovell is joined by Jono Alderson and Jason Barnard (The Brand SERP Guy®) to deep dive into the types of...
How Google Universal Search Ranking Works - Darwinism In Search
Published on SearchEngineJournal February 28, 2022 (Jason Barnard) Since the introduction of universal search in 2007, the SERPs have become increasingly rich. Use this to make your site more visible on Google....
Chapter Seven: Managing Knowledge Panels
Why Knowledge Panels are the ultimate Rich Element for your Brand SERP Google’s Knowledge Panels offer instant credibility and represent Google’s stamp of approval. These panels display a curated summary...
EDGEFlash: November Google Core & Knowledge Graph Updates
463 | EDGEFlash: November Google Core & Knowledge Graph Updates Jason Barnard and Lily Ray join Erin Sparks on an EDGEFlash - a breaking digital marketing news episode. When it happens, we will...
strategic approach to seo with jason barnard
019 strategic approach to seo with jason barnard jason barnard, the brand serp guy®, is the founder of kalicube® and a regular conference speaker on seo. this episode is about...
the reality of gig economy, how to learn anything fast, and no-fluff guide to seo | jason barnard
here are some of the things you are going to learn today: – jason’s secret sauce to learning anything quickly and how you can apply it, too – why talent...
Kalicube Tuesdays
Digital Marketing Livestream Event Series “Kalicube® Tuesdays” is a popular series of digital marketing events that livestream to YouTube, Twitter, LinkedIn and Facebook. It is organised by Kalicube® and hosted...
The Knowledge Panel Course: The Google Knowledge Extraction Algorithm
The Google Knowledge Extraction Algorithm Jason Barnard speaking: Hi and welcome. The Knowledge Extraction Algorithm is part of the crawling and indexing process. We can consider that it is part of...
The Knowledge Panel Course: The Three Google Knowledge Algorithms
Jason Barnard speaking: Hi and welcome. You now know how a Knowledge Panel is built, which vertical Knowledge Graphs are available to you, and how to get into the Knowledge Vault....
Negative Results Course: Third Party Articles and Blogs
Jason Barnard speaking: Dealing with problematic articles or blogs. What’s the situation? A third party is ranking on your Brand SERP with an article that reflects badly on your brand. The...
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