Structured Data

Structured Data

Description

Organized information formatted in a way that search engines can easily understand and process.

Posts tagged with Structured Data

Modern SEO: Packaging Your Brand and Marketing for Google

Published on Search Engine Land (Jason Barnard) Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines....

BingBrandBrand Credibility+22 more
Jan 17, 2024 Jason Barnard

How To Transform Your Brand SERP Into Your Personal Business Card

Published on Omnisend August 24, 2021 (Whitney Blankenship) SEO is a complicated beast that plagues many e-commerce marketers. Between navigating industry-specific jargon and the never-ending task of optimisation, it can...

AmazonBrandBrand Search+40 more
Jun 28, 2022 Jason Barnard

Structured Data for the Knowledge Panel

⚠️⚠️ Advanced Stuff⚠️⚠️ Advanced Stuff⚠️⚠️Advanced Stuff⚠️⚠️ In this webinar, Paul Lovell is joined by Jono Alderson and Jason Barnard (The Brand SERP Guy®) to deep dive into the types of...

BrandBrand SERPJason Barnard+4 more
May 31, 2022 Jason Barnard

Chapter Seven: Managing Knowledge Panels

Why Knowledge Panels are the ultimate Rich Element for your Brand SERP Google’s Knowledge Panels offer instant credibility and represent Google’s stamp of approval. These panels display a curated summary...

BrandBrand CredibilityBrand SERP+19 more
Jan 1, 2022 Jason Barnard

strategic approach to seo with jason barnard

019 strategic approach to seo with jason barnard jason barnard, the brand serp guy®, is the founder of kalicube® and a regular conference speaker on seo. this episode is about...

AIBingBrand+47 more
Jun 8, 2021 Jason Barnard

the reality of gig economy, how to learn anything fast, and no-fluff guide to seo | jason barnard

here are some of the things you are going to learn today: – jason’s secret sauce to learning anything quickly and how you can apply it, too – why talent...

AIAmazonBing+42 more
May 28, 2021 Jason Barnard

Kalicube Tuesdays

Digital Marketing Livestream Event Series “Kalicube® Tuesdays” is a popular series of digital marketing events that livestream to YouTube, Twitter, LinkedIn and Facebook. It is organised by Kalicube® and hosted...

AIBrandBrand Awareness+30 more
May 23, 2021 Jason Barnard

The Knowledge Panel Course: The Google Knowledge Extraction Algorithm

The Google Knowledge Extraction Algorithm Jason Barnard speaking: Hi and welcome. The Knowledge Extraction Algorithm is part of the crawling and indexing process. We can consider that it is part of...

EntityEntity HomeFar+12 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: The Three Google Knowledge Algorithms

Jason Barnard speaking: Hi and welcome. You now know how a Knowledge Panel is built, which vertical Knowledge Graphs are available to you, and how to get into the Knowledge Vault....

Authoritative SourcesBrandEntity+17 more
Apr 21, 2021 Jason Barnard

Negative Results Course: Third Party Articles and Blogs

Jason Barnard speaking: Dealing with problematic articles or blogs. What’s the situation? A third party is ranking on your Brand SERP with an article that reflects badly on your brand. The...

BrandBrand SERPBusiness+11 more
Apr 21, 2021 Jason Barnard

SERP Features Course: How Ranking Works (How Rich Elements Get Onto Your Brand SERP)

Jason Barnard speaking: How ranking works. The situation: when you’re doing SEO, it’s really, really important to understand the mechanisms behind Google’s ranking system. I call it Darwinism in Search and...

BingBrandBrand SERP+19 more
Apr 21, 2021 Jason Barnard

Brand SERPs Foundations Course: SEO Tactics You’ll Need

Jason Barnard speaking: SEO tactics for your brand SERPs. If you’re an SEO professional, you might feel tempted to skip this video, but then again, a 15-minute refresher course on SEO...

BrandBrand SERPBusiness+34 more
Apr 21, 2021 Jason Barnard
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