A framework for content strategy: Platform, Public, Personality, Promotion, and Perseverance, ensuring strong, recognizable content that reinforces entity in the Knowledge Graph.
The The Five P’s of Ongoing Content definition
This framework brings clarity and longevity to content strategy. The Five P’s are: Platform (where you publish), Public (who you speak to), Personality (does it express brand identity?), Promotion (are you amplifying it?), and Perseverance (are you consistent?).
How Jason Barnard uses The Five P’s of Ongoing Content definition
At Kalicube, we use this framework to guide clients in building strong content that reinforces their entity in the Knowledge Graph. It ensures their content efforts are aligned with their brand strategy, voice, and audience.
Why The Five P’s of Ongoing Content matters to digital marketers
Content without a clear structure is just noise. As algorithms prioritize consistent and recognizable entities, this framework helps brands create strategic, aligned, and persistent content that modern digital presence demands.
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