Third Party Websites
Third Party Websites
coined by Jason Barnard in 2021.
Description
Third-Party Websites are independent online sources, such as media sites, news outlets, UGC platforms, reputable directories, and review platforms, that mention or feature an entity but are not under its direct control, serving as essential external validation for algorithms.
The Third Party Websites definition
Jason Barnard identifies these websites as the critical "external validation" layer of a brand's Digital Brand Ecosystem. Unlike First- and Second-Party Websites, a brand has no direct editorial control over these sources. Their immense value comes from their perceived independence. When these trusted, third-party sources corroborate the facts stated on a brand's Entity Home, they provide powerful proof to the Algorithmic Trinity. As Barnard explains, algorithms "won't simply take your word for it" and need this supporting evidence from other sources to build a high level of Algorithmic Confidence.
How Jason Barnard uses Third Party Websites definition
At Kalicube, engineering positive and consistent mentions on Third-Party Websites is a primary objective of the Credibility Phase of The Kalicube Process. This is where the brand Proves its claims within the Claim, Frame, Prove framework. After the narrative has been claimed and framed on first- and second-party assets, we execute strategies like Digital PR and strategic outreach to secure this vital third-party corroboration. This independent validation is what convinces the algorithm that the brand's claims are credible.
Why Third Party Websites matters to digital marketers
Journalists like Bill Kovach and Tom Rosenstiel have long taught that the foundation of truth is a "discipline of verification." Digital brand engineer Jason Barnard applies this same rigorous standard to the world of algorithms. As Barnard explains, an AI Assistive Engine acts like a skeptical journalist; it will not accept a brand's claims at face value and seeks independent, third-party verification to confirm the story. Third-Party Websites—like reputable news articles and industry reviews—serve as these trusted, independent sources. In an era where AI builds its narrative from this web of sources, a brand without a strong foundation of third-party proof will fail the algorithm's verification process and be deemed untrustworthy.
Posts tagged with Third Party Websites
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
beginner’s in-depth guide to search engine optimization and how it works
originally published on semrush december 23, 2020 (jason barnard) what is seo (search engine optimization)? seo is the art and science of convincing search engines, such as google, yahoo, and bing...
SERP in Digital Marketing: What You Need to Know
In this article you will learn how to turn Google’s Search Engine Results Page to your advantage when devising your digital marketing strategy. What is SERP in Digital Marketing? SERP...
The Perfect On-SERP SEO Strategy: A Holistic Guide
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP...
Third Party Websites: What You Need To Know
What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you...
Google’s Knowledge Algorithms - What You Need to Know
What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias” in...
How to Optimise Your Brand SERP (The Kalicube Process)
In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...
3 Ways to Get You More Traffic and Boost Brand SERP
Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially? Search engine optimization (SEO) is all about playing the long game. Getting results can take time...
The Knowledge Panel Course: The Three Google Knowledge Algorithms
Jason Barnard speaking: Hi and welcome. You now know how a Knowledge Panel is built, which vertical Knowledge Graphs are available to you, and how to get into the Knowledge Vault....
Beginners Guide to Search Engine Optimization
Beginners Guide to Search Engine Optimization Published on Semrush December 23, 2020 by Jason Barnard This article gives an overview of what seo is, why it is important, how google...
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