Topical Authority

Topical Authority

Description

No description found for this tag.

The Topical Authority definition
The recognition by search engines that a website, publisher, author or mentioned entity is a trusted and comprehensive source of information on specific topics.
Posts tagged with Topical Authority

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more
May 24, 2025 Jason Barnard

Topical Authority in SEO: What You Need To Know

What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is...

AIAnswer EnginesBing+41 more
May 5, 2025 Jason Barnard

Managing the Elements of a Knowledge Panel – the Evolution of a Knowledge Panel

What You Will Learn In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now,...

AIBrandBrand SERP+28 more
May 5, 2025 Jason Barnard

How to Get Recommended by ChatGPT, Perplexity and Other AI Assistants: The Future of Personal Branding Is Now

If you’re building your personal brand to grow your business, close deals, or attract opportunities, there’s a fundamental shift you need to understand:Google is no longer your only gatekeeper –...

AIAI Brand OptimizationAI Search+21 more
Apr 7, 2025 Jason Barnard

SEO Reality Check: 13 Hard-Hitting Truths You Need to Hear

Published on Search Engine Land (Jason Barnard) Insights into today’s SEO landscape, from the value of brand authority to the SERPs’ evolution and why AI-powered search demands new skills. SEO is far...

AIAI-DrivenAssistive Engines+41 more
Nov 14, 2024 Jason Barnard

Google Recognizes Content Creators: A Breakthrough for E-E-A-T and SEO

Published on Search Engine Land (Jason Barnard) This article was featured in Search Engine Land’s Top 10 SEO Expert Columns of 2024 Google now highlights content creators as trusted sources in...

AIAI Assistive EnginesAssistive Engines+35 more
Oct 17, 2024 Jason Barnard

Entity SEO & The Future of The SERPs – Jason Barnard Interview

In this interview I sat down with Jason Barnard, the literal writer of the book on Entity SEO – We had a long discussion about entities, topical authority, AI and...

AIEntityEntity SEO+3 more
Mar 7, 2024 Jason Barnard

10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy

Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...

AIBingBrand+38 more
Jul 14, 2023 Jason Barnard

Kalicube Tuesdays

Digital Marketing Livestream Event Series “Kalicube® Tuesdays” is a popular series of digital marketing events that livestream to YouTube, Twitter, LinkedIn and Facebook. It is organised by Kalicube® and hosted...

AIBingBrand+37 more
May 23, 2021 Jason Barnard

The Knowledge Panel Course: Educating the Child That Is Google

Jason Barnard speaking: Hi, and welcome. Google is a child thirsty for knowledge, and you need to educate it. In the introduction to this course, I talked about this idea very...

AIAuthoritative SourcesCompany+21 more
Apr 21, 2021 Jason Barnard

Fastlane Founders and Legacy with Jason Barnard

Marketing Podcast “Branded Search (and Beyond) with Jason Barnard” is a leading marketing podcast series produced by Kalicube and hosted by The Brand SERP Guy, Jason Barnard.

Affiliate MarketingAIAI-Driven+71 more
Nov 19, 2020 Jason Barnard
Related Pages:

No pages found for this tag.