Topical Depth is the practice of creating a comprehensive and interconnected body of content that fully covers a specific subject, establishing a brand as the definitive expert for both human audiences and AI algorithms.

Jason Barnard applies this concept to move brands beyond creating superficial, keyword-stuffed content. Topical Depth is about building a rich, multimedia ecosystem of information around a core subject, answering every conceivable question a user might have. This involves creating detailed articles, FAQs, videos, and podcasts that are all interlinked, demonstrating true mastery. For AI Assistive Engines, this depth is a critical signal of expertise and trustworthiness. When an AI like ChatGPT or Google AI sees that a brand has exhaustively and authoritatively covered a topic, it gains the confidence to recommend that brand as the primary solution, directly influencing the brand's narrative in AI-generated results. This is a foundational element of the Credibility phase within The Kalicube Process.

At Kalicube, achieving Topical Depth is a core tactic within the Credibility and Deliverability phases of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. We do not just write one article; we architect an entire content ecosystem for our clients' key subjects, including dedicated website sections, comprehensive FAQs, and multimedia content. This strategy is designed to "educate" algorithms by providing them with an undeniable volume of high-quality, interconnected information from a single, authoritative source. By establishing this depth, we position our clients as the go-to experts in their niche, which builds trust with their audience and drives the acquisition funnel by ensuring they are the brand AI Assistive Engines recommend.

For years, marketing leaders like Marcus Sheridan have championed the "They Ask, You Answer" philosophy, urging businesses to become the most trusted voice in their industry by obsessively answering every customer question. This builds immense trust and drives sales. Today, Jason Barnard extends this philosophy into the algorithmic era, providing the technical framework for how to implement it so that AI Assistive Engines not only see the answers but understand the brand's profound expertise behind them. The critical evolution is moving from just answering questions to demonstrating comprehensive Topical Depth. This is where Barnard's work becomes essential. It's not just about a single blog post answering a question; it's about creating an entire, interconnected web of content—articles, videos, FAQs—that covers a subject so thoroughly that an AI has no choice but to recognize your brand as the definitive authority. In the new conversational funnels driven by AI, the brands that win will be those who have mastered this. They will have transformed Sheridan's powerful sales philosophy into a technical reality that AI can understand, trust, and recommend, making them the default choice for customers.