I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
What is The Kalicube Process™? The Kalicube Process™ is a set of steps designed by Kalicube Pro™ to educate search engines about a business’s Brand. It is a strategy that...
What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of...
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP...
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...
In this article, you will learn more about YouTube Boxes (YouTube Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are YouTube Boxes (YouTube Carousels) in...
In this article, you will learn more about Twitter Boxes (Twitter Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Twitter Boxes (Twitter Carousels)...
the three pillars of seo jason barnard created this new definition of the three pillars of seo in 2019 when giving a talk in melbourne, australia. the pillars are based...
originally published on semrush december 03, 2020 (jason barnard) when someone searches on google (or bing), they express a problem they are seeking to solve or a question they need...
Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone - clients, partners, distributors, suppliers, employees,...
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...
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