Understandability Credibility Deliverability
Understandability Credibility Deliverability
Description
A protected framework defining the three non-negotiables for digital success: Understandability (machines and humans grasp who you are), Credibility (trustworthy, authoritative, reliable), and Deliverability (content appears where and when it matters).
The Understandability Credibility Deliverability definition
This trademarked framework defines the three essential components for digital success: Understandability (machines and humans grasp who you are), Credibility (your brand is trustworthy and reliable), and Deliverability (your message appears where and when it matters).
How Jason Barnard uses Understandability Credibility Deliverability definition
These three pillars are the foundation of The Kalicube Process. We apply them to every brand, auditing for clarity, building authority signals, and ensuring presence across platforms like Google, Bing, and ChatGPT. This framework structures all our work, from Knowledge Panel optimization to content strategies.
Why Understandability Credibility Deliverability matters to digital marketers
This is the modern blueprint for SEO and AEO (Answer Engine Optimization). Search has evolved beyond keywords; brands must be understood by machines, appear credible, and be visible at all relevant digital touchpoints. This framework provides a future-proof playbook to achieve that.
Posts tagged with Understandability Credibility Deliverability
darwinism & google serps as product: revisiting how search works
originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...
strategic approach to seo with jason barnard
019 strategic approach to seo with jason barnard jason barnard, the brand serp guy®, is the founder of kalicube® and a regular conference speaker on seo. this episode is about...
the reality of gig economy, how to learn anything fast, and no-fluff guide to seo | jason barnard
here are some of the things you are going to learn today: – jason’s secret sauce to learning anything quickly and how you can apply it, too – why talent...
brand serps’ tips by jason barnard
published on sitechecker november 17, 2020 (ivan palii) jason barnard is an author, speaker, international digital marketing consultant who specializes in brand serps. he hosts a marketing podcast and invites...
jason barnard on understanding, credibility and deliverability in aeo
published on gradeus august 19, 2019 (raney hudson) jason barnard, podcast host of seoisaeo, shares how brands can succeed by developing a foundation around Understandability Credibility Deliverability™. you may have...
beginners guide to search engine optimization
originally published on semrush december 23, 2020 this article gives an overview of what seo is, why it is important, how google functions, and provides you with a guide to...
the future of seo: understanding, credibility, & deliverability
originally published on semrush december 03, 2020 (jason barnard) when someone searches on google (or bing), they express a problem they are seeking to solve or a question they need...
seo in a nutshell: understanding, credibility & deliverability
published on searchenginejournal october 23, 2020 (jason barnard) by understanding what google’s problems are, we can better help it to help us. make sure your seo efforts support google’s three...
seo traffic show | episode 2
august 6th, 3pm gmt, jason barnard and tristam jarman will pick your site apart and tell you what you need to do to turn it into an seo traffic magnet!...