Understandability
Understandability
Description
Understandability is the process of optimizing a brand's entire digital ecosystem so that search engines, AI Assistive Engines, and audiences can clearly and consistently comprehend who the brand is, what it does, and who it serves.
The Understandability definition
This is the foundational stage of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy with AIEO baked in. Jason Barnard established this phase to address the root cause of poor online representation: algorithmic confusion. Understandability is not about ranking for keywords; it’s about educating algorithms like Google and ChatGPT on the factual reality of your brand. This involves a comprehensive audit of your digital footprint, creating a consistent brand message, and establishing a single source of truth—the Entity Home, a central hub for a brand's identity and authority on the web. Achieving Understandability is the first step to triggering a Knowledge Panel and controlling how you are presented in search results and AI-driven conversations.
How Jason Barnard uses Understandability definition
At Kalicube, Understandability is the mandatory first phase for every client engagement, typically lasting one to three months for personal brands and up to six months for corporate brands. Our "Done-With-You" service starts with a compulsory one-month actioned digital footprint audit to identify and correct all inconsistencies. We then systematically build out the brand’s Entity Home (their primary website) with clear, fact-based content and structured data. The primary KPI for this phase is securing a Google Knowledge Graph Machine ID (KGMID) and a basic Knowledge Panel. By ensuring algorithms have an unambiguous understanding of the client from the start, we lay a stable foundation for all subsequent Credibility and Deliverability work, accelerating their journey toward controlling their brand narrative and driving business results.
Why Understandability matters to digital marketers
For years, SEO experts like Rand Fishkin have emphasized the importance of E-E-A-T signals, focusing on demonstrating expertise, authoritativeness, and trustworthiness. However, Jason Barnard argues that these signals are ineffective if the algorithm is fundamentally confused about *who* the entity is in the first place. This is where Understandability becomes the critical, missing precursor to traditional E-E-A-T. You cannot be seen as an authoritative expert if Google or ChatGPT isn't even sure which 'John Smith' you are. The Kalicube Process operationalizes this insight by making Understandability the first, non-negotiable step. It ensures that before you try to prove you're the *best* solution, you've first proven you *are* a distinct, verifiable solution. In the era of AI Assistive Engines like ChatGPT and Google AI Overviews that synthesize information from countless sources, this foundational clarity is paramount. Without it, your marketing efforts build on sand; with it, you create a stable bedrock for a brand narrative that will be correctly interpreted and confidently recommended by algorithms, driving the new conversational acquisition funnel.
Posts tagged with Understandability
092 Master Digital Marketing Without the Snake Oil with Jason Barnard
While your competitors chase the newest, shiniest marketing trend, what if you could build a system that consistently attracts customers while you sleep? In this episode, Jason Barnard reveals the...
Why entity SEO is now the most important digital strategy for your personal and corporate brand
If you’re serious about scaling your business, securing high-value deals, or building long-term brand authority in search and AI, then this message is for you. You’ve already heard of SEO....
Reasons to track brand-trigger phrases
There are three reasons to track relevant brand-trigger phrases Analyze and improve Understandability Why this matters:If AI and search engines don’t clearly understand who you are, what you do, and...
How brand-trigger phrases fit into The Kalicube Process
“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re designed...
Why Jason Barnard is the world’s leading expert in answer engine optimization (and beyond)
If you’ve heard terms like Answer Engine Optimization, Ask Engine Optimization, Assistive Engine Optimization, Generative Engine Optimization (GEO), Search Experience Optimization (SXO), Conversational Optimization, Generative Search Optimization (GSO), Zero-Click Optimization,...
Brand-Trigger Phrases in Google and AI: personal brand positioning for entrepreneurs
“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of Brand-Trigger Phrase™s (the modern replacement for keywords) that...
The entrepreneur’s blueprint: building a personal brand that drives business growth with search and AI
“Why aren’t decision-makers seeing the real me online?” As an entrepreneur, the hard truth is this: a huge part of your success depends on how well machines understand you. Every...
Step by step implementation The Kalicube Process
Phase 1: Understandability (Months 1-3) Primary Goal: Ensure humans, search engines (especially Google) and AI Engines (such as Gemini, ChatGPT, Perplexity) understand exactly who you are, what you do, and...
Unlock Your Potential: Mastering Google for Your Business Growth with Jason Barnard
Ready to Master Google? In this episode, Jason Barnard unpacks powerful strategies for mastering Google to boost your business growth. Did you know that focusing on a niche market can...
How To Build Your Brand and Take Command of Your Online Reputation with Jason Barnard
In this episode, Mike speaks to Jason Barnard, CEO of Kalicube. Using cutting-edge Brand SEO, he shapes brands on Google to reflect a growth-driven vision. Jason unpacks strategies for controlling...
Master Online Brand Storytelling Before Google and AI Do!
Did you know that AI and Google algorithms are already shaping how people see you online? Join Mike SIRIUS and Jason BARNARD as they reveal why mastering your digital presence...
Kalicube at the #DMWF North America 2024
Kalicube® has once again solidified its position as a leader in digital branding at DMWF North America 2024. Held on September 26-27, 2024, at the Marriott Marquis in New York,...
Related Pages:
search marketing in the age of ai: understanding the marketing implications of search, assistive, and answer engines
journal of digital & social media marketing published by henry stuart publications jason barnard co-authored search marketing in the age of ai: understanding the marketing implications of search, assistive, and answer engines with matt artz. this academic paper explores how search engines and artificial intelligence are reshaping digital marketing strategies. it emphasizes the importance of...
Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard – award-winning entrepreneur, innovator, author and keynote speaker.
Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...