Unknown-Knowns in AI Archives

Description

Correct and verifiable facts that exist online but are not yet recognized by AI systems due to poor structure, missing attribution, or disconnection from the main entity.

The Unknown-Knowns in AI definition

These are correct and verifiable facts that exist online but are not yet recognized by AI systems because they are poorly structured, lack attribution, or are disconnected from the main entity. They are published but effectively orphaned assets.

How Jason Barnard uses Unknown-Knowns in AI definition

We identify these in Entity Audits and fix them by reconnecting the content to the central entity with schema and internal links, repeating facts in machine-friendly formats, and cleaning up disjointed narratives.

Why Unknown-Knowns in AI matters to digital marketers

Your best facts might already be online, but if AI doesn't see or trust them, they don't count. These represent lost influence. Recovering and structuring them gives your brand back what it already earned but never delivered.

Posts tagged with Unknown-Knowns in AI

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more

May 24, 2025 Jason Barnard

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