User-Generated Content
User-Generated Content
Description
User-generated content (UGC) refers to any content created and shared by users, rather than a brand itself, and can include things like social media posts, reviews, photos, videos, and blog posts related to a brand or its products.
Posts tagged with User-Generated Content
What is Google’s Search Generative Experience (Now Called AI Overviews)
Google’s Search Generative Experience (SGE) is a dynamic Knowledge Panel about a topic or Named Entity, such as a company or a person. SGE creates a dynamic Knowledge Panel using...
Search, Answer, and Assistive Engine Optimization: A 3-part Approach
TL;DRModern optimization has evolved beyond traditional SEO to target all recommendation engines, including Google, ChatGPT, Perplexity, and Siri. This new landscape is powered by the fusion of three foundational technologies...
How to Optimize Your Company’s Google Knowledge Panel
Article by Jason Barnard, published by Search Engine Land Knowledge Panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand...
Kalicube at Digital Marketing Europe 2025
This article is originally published on kalicube.com. Vilnius, Lithuania - From March 18 to 20, 2025, the Lithuanian capital hosted the 6th edition of Digital Marketing Europe (DME) 2025, a...
How To Build Your Brand and Take Command of Your Online Reputation with Jason Barnard
In this episode, Mike speaks to Jason Barnard, CEO of Kalicube. Using cutting-edge Brand SEO, he shapes brands on Google to reflect a growth-driven vision. Jason unpacks strategies for controlling...
Master Online Brand Storytelling Before Google and AI Do!
Did you know that AI and Google algorithms are already shaping how people see you online? Join Mike SIRIUS and Jason BARNARD as they reveal why mastering your digital presence...
How to Become a Recommended Solution Provider on Google Entity Lists
Published on Search Engine Land (Jason Barnard) Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search. In this article, you will...
Big time Brand SERP with Jason Barnard
Join us in this exciting podcast episode as we dive deep into the world of SERPs (Search Engine Result Pages) with the one and only “Brand SERP guy” himself, Jason...
Negative Results Course: Leapfrogging With Content You Control
Jason Barnard speaking: Drowning negative and imperfect results. Doing SEO for yourself on your own content. What’s the situation? Here’s a bad result you want to leapfrog with content you publish...
Brand SERPs Foundations Course: SEO Tactics You’ll Need
Jason Barnard speaking: SEO tactics for your brand SERPs. If you’re an SEO professional, you might feel tempted to skip this video, but then again, a 15-minute refresher course on SEO...
SEO in a Nutshell: Understanding, Credibility & Deliverability
SEO in a Nutshell: Understanding, Credibility & Deliverability Published on SearchEngineJournal October 23, 2020 by Jason Barnard Google has three “needs” that we can feed into to win the “modern Google game.”...
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