Vertical Knowledge Panel Cards
Description
Vertical Knowledge Panel Cards are interactive, clickable elements within a Knowledge Panel that, when selected, generate a new Search Engine Results Page (SERP) filtered specifically for that entity and a related topic, such as “videos” or “books”.
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
How to Optimize Your Company’s Google Knowledge Panel
Article by Jason Barnard, published by Search Engine Land Knowledge Panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand...
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