Walled Gardens 2.0 Archives

Description

Closed-loop, AI-powered ecosystems created by Big Tech, where content is ingested, annotated, and answers are generated internally, often without links or attribution.

The Walled Gardens 2.0 definition

This term describes the closed-loop, AI-powered ecosystems created by Big Tech, where content is ingested and stored, answers are generated internally, and attribution is often omitted, keeping user interaction on the platform.

How Jason Barnard uses Walled Gardens 2.0 definition

We ensure our clients' brands are visible inside these closed systems by feeding AI engines directly with structured, trusted data. We focus on recognition and recommendation rather than traffic, securing inclusion through alignment with The Trinity Engine.

Why Walled Gardens 2.0 matters to digital marketers

You are no longer optimizing for clicks, but to be the answer inside a machine that doesn't link out. If you fail to be included, you disappear. If you succeed, you become the default answer in a closed world.

Posts tagged with Walled Gardens 2.0

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more

May 24, 2025 Jason Barnard

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