Closed-loop, AI-powered ecosystems created by Big Tech, where content is ingested, annotated, and answers are generated internally, often without links or attribution.
The Walled Gardens 2.0 definition
This term describes the closed-loop, AI-powered ecosystems created by Big Tech, where content is ingested and stored, answers are generated internally, and attribution is often omitted, keeping user interaction on the platform.
How Jason Barnard uses Walled Gardens 2.0 definition
We ensure our clients' brands are visible inside these closed systems by feeding AI engines directly with structured, trusted data. We focus on recognition and recommendation rather than traffic, securing inclusion through alignment with The Trinity Engine.
Why Walled Gardens 2.0 matters to digital marketers
You are no longer optimizing for clicks, but to be the answer inside a machine that doesn't link out. If you fail to be included, you disappear. If you succeed, you become the default answer in a closed world.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.