Whole Page Algorithm

Whole Page Algorithm

Description
The principle that search engines assemble the entire SERP holistically, evaluating how each element contributes to the overall user experience, rather than just ranking individual pieces.
The Whole Page Algorithm definition
Bing doesn't build a results page element by element; it assembles the entire SERP holistically with a top-level algorithm that determines what appears and where. Google has a similar mechanism called the "Universal Mixer". The search engine evaluates how all the pieces work together as a structured product.
How Jason Barnard uses Whole Page Algorithm definition
We recognize that every SERP is a product curated to serve the user experience. The goal isn't just to rank, but to remain relevant in the context of the entire SERP, so the algorithm sees the content as worth including.
Why Whole Page Algorithm matters to digital marketers
Modern search engines construct experiences, not just lists of results. If your content doesn't clearly support the SERP's purpose or is not tied to a clearly understood entity, it gets filtered out. Inclusion is determined by how well your content fits into the algorithmically defined product of the search engine.
Posts tagged with Whole Page Algorithm

Chunks, Passages and Micro-Answer Engine Optimization Wins in Google AI Mode

Article by Jason Barnard, published by Search Engine Land Google’s AI Mode synthesizes answers from multiple background queries. Here’s how to optimize content passages for inclusion in AI responses. The best CRM...

AIAI ModeAI Search+28 more
Jun 11, 2025 Jason Barnard

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more
May 24, 2025 Jason Barnard

The Whole Page Algorithm in SEO: What You Need to Know

In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it...

AIBingBrand+30 more
May 5, 2025 Jason Barnard

Knowledge Panel Sprouts on Google: What You Need to Know

In this article you will learn what a Knowledge Panel Sprout is, why they are important, and how you can grow a sprout into a blossoming, information-rich Knowledge Panel on...

AIBrandBrand SERP+27 more
May 5, 2025 Jason Barnard

The Blue Link Algorithm in SEO: What You Need to Know

What is the Blue Link Algorithm in SEO? The Blue Link Algorithm is the ‘original’ algorithm used by search engines like Google and Bing to rank and present the ten...

AIBingBrand+29 more
May 5, 2025 Jason Barnard

ChatGPT on Bing / Bing Chat Search: How Does it Work?

Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the...

AIAI in SearchAI-Driven+40 more
May 5, 2025 Jason Barnard

How the New Google Generative AI in Google Search will Affect Brand SERPs

How do you think Brand SERP will be impacted by the new Google search announced at Google IO? Question (from Mark A Preston): How do you think Brand SERP will...

AIBingBrand+9 more
May 5, 2025 Jason Barnard

Schema Markup in SEO: What You Need To Know

In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...

AIAuthoritative SourcesBing+38 more
May 5, 2025 Jason Barnard

Simple Explanation of Machine Learning in Google’s Algorithm(s)

In SEO circles we talk a lot about Machine Learning. What is the actual process involved? Here is a simple 1 minute explanation that helps demystify! The Three Ingredients of...

AIBingBrand+22 more
May 5, 2025 Jason Barnard

darwinism & google serps as product: revisiting how search works

originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...

AIBingBusiness+27 more
May 5, 2025 Jason Barnard

How To Build Your Brand and Take Command of Your Online Reputation with Jason Barnard

In this episode, Mike speaks to Jason Barnard, CEO of Kalicube. Using cutting-edge Brand SEO, he shapes brands on Google to reflect a growth-driven vision. Jason unpacks strategies for controlling...

AIAI SearchAssistive Engines+66 more
Dec 6, 2024 Jason Barnard

Master Online Brand Storytelling Before Google and AI Do!

Did you know that AI and Google algorithms are already shaping how people see you online? Join Mike SIRIUS and Jason BARNARD as they reveal why mastering your digital presence...

AIAssistive EnginesAuthoritative Sources+66 more
Dec 6, 2024 Jason Barnard
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