Whole Page Algorithm

The principle that search engines assemble the entire SERP holistically, evaluating how each element contributes to the overall user experience, rather than just ranking individual pieces.

Bing doesn't build a results page element by element; it assembles the entire SERP holistically with a top-level algorithm that determines what appears and where. Google has a similar mechanism called the "Universal Mixer". The search engine evaluates how all the pieces work together as a structured product.

We recognize that every SERP is a product curated to serve the user experience. The goal isn't just to rank, but to remain relevant in the context of the entire SERP, so the algorithm sees the content as worth including.

Modern search engines construct experiences, not just lists of results. If your content doesn't clearly support the SERP's purpose or is not tied to a clearly understood entity, it gets filtered out. Inclusion is determined by how well your content fits into the algorithmically defined product of the search engine.