YouTube Boxes

YouTube Boxes

Description
YouTube Boxes are carousels displaying branded video content from official YouTube channels, usually in SERPs or Knowledge Panels.
The YouTube Boxes definition
These carousels display branded video content from official YouTube channels, usually in SERPs or Knowledge Panels linked to a person, company, or topic.
How Jason Barnard uses YouTube Boxes definition
We optimize video titles, descriptions, and schema to ensure proper association with the brand entity. We also align YouTube metadata with the Entity Home to validate the brand-channel relationship.
Why YouTube Boxes matters to digital marketers
YouTube is a trusted content source for AI and search. Owning the YouTube Box is about controlling your visual narrative and increasing machine-level trust, not just video views.
Posts tagged with YouTube Boxes

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+256 more
May 24, 2025 Jason Barnard

Optimizing for the SERP in SEO: What You Need to Know

In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...

Article BoxesBingBrand+41 more
May 5, 2025 Jason Barnard

The Perfect On-SERP SEO Strategy: A Holistic Guide

In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP...

Article BoxesBrandBrand SERP+33 more
May 5, 2025 Jason Barnard

SERP Features (Rich Elements): What You Need To Know

What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...

Article BoxesBrandBrand SERP+29 more
May 5, 2025 Jason Barnard

YouTube Boxes (YouTube Carousels) in SEO: What You Need to Know

In this article, you will learn more about YouTube Boxes (YouTube Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are YouTube Boxes (YouTube Carousels) in...

BrandBrand SERPBusiness+12 more
May 5, 2025 Jason Barnard

Google is a Child Thirsty for Knowledge. We Need to Educate It.

Jason Barnard, The Brand SERP Guy®, always wears red at events, on webinars and in his photos. Why? Red has multiple symbolic meanings, but what is the meaning behind it...

AIAuthoritative SourcesBrand+29 more
Sep 23, 2022 Jason Barnard
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