SEO Camp Lorraine 2016
On October 13, 2016, the second edition of SEO Camp Lorraine took place at Crédit Agricole Laxou in the Grand Est region of France. The event gathered SEO experts, digital marketers, and business leaders for a full day of talks, live case studies, and networking.
Jason Barnard’s Talk: Core Themes
One of the highlights of the day was Jason Barnard’s presentation, “Gérer l’expérience marque avec le référencement naturel” (“Managing Brand Experience through Organic SEO”).
You can view the slide deck here:
SlideShare deck (French): “Gérer l’expérience marque avec le référencement naturel”
Jason explained that brands don’t need to be superheroes to influence search results. With the right SEO strategies, businesses can take control of their online reputation and shape how they are perceived by prospects, employees, and partners.
His session bridged SEO and brand strategy, introducing ideas that would later become central to his work, including:
- Web reputation as a ranking factor - how reviews, content, and sentiment influence SEO performance.
- Agency over brand image in search - the importance of proactively managing what appears in Google rather than leaving it to chance.
This talk is an early example of Jason’s thought leadership on reputation management, connecting SEO with broader brand strategy.
Other Event Highlights
SEO Camp Lorraine 2016 featured a strong lineup of speakers, including:
- Olivier Andrieu - website cleanup and handling low-quality content after Google Panda.
- Lydia Arzour - the role of content marketing in SEO.
- Aurélien Delefosse - live website audits and practical methodology.
- Mounira Hamdi - picture marketing and community engagement through visuals.
- Philippe Yonnet - adapting SEO strategies for the mobile-first era.
- Natalia Zhukova - closing session.
Jason’s contribution stood out by linking organic search with brand reputation, a perspective that has become increasingly relevant in today’s AI-driven landscape.
A Memorable Highlight
Beyond his presentation, Jason Barnard added a personal touch to SEO Camp Lorraine 2016 by picking up his double bass during the networking break.
Why This Matters Today
Jason Barnard’s participation in SEO Camp Lorraine 2016 marks an important step in his career timeline. It proves that as early as 2016, he was advocating for brand-driven SEO strategies, positioning web reputation as a key factor in how Google and users perceive a company.
This talk built directly on his 2015 presentation in Lorraine, where he had already been speaking about brand web reputation in SEO. By 2016, Jason was expanding that message beyond reputation alone - integrating it into a broader vision of brand experience and search visibility.
This continuity highlights the evolution of his thought leadership: from focusing on web reputation in 2015 to embedding it within brand-driven SEO strategy in 2016.
October 2016 – SEO Camp Lorraine at Crédit Agricole Laxou ,Speaker: Jason Barnard, founder and CEO at Kalicube®
